DAZN Logo PNG
The DAZN logo has become a symbol of change in sports broadcasting, embodying accessibility and freedom of choice. The platform has reimagined how sports events are watched, offering fans convenience and flexibility to follow games and athletes anywhere and anytime, free from the constraints of traditional broadcasts.
DAZN: Brand overview
In 2015, Perform Group, owned by Leonard Blavatnik’s Access Industries, announced plans to launch a sports streaming service, marking the start of DAZN’s history. The company invested heavily in securing sports broadcasting rights and building a robust technological infrastructure.
DAZN officially launched in 2016, with Austria, Germany, and Switzerland as its first markets. DAZN obtained rights to broadcast the English Premier League and other popular sports events in these countries. From the start, the company positioned itself as the “Netflix of sports.”
2017, the service expanded into the Japanese market, securing exclusive broadcasting rights for the J.League baseball league, a key step in strengthening its Asian presence. That same year, it launched in Canada.
2018, the company entered the US market, signing a $1 billion deal with Matchroom Boxing, a major promoter. It also secured a $365 million deal for 11 fights with Canelo Alvarez.
In 2019, the platform expanded further by launching in Brazil and Spain. The organization continued acquiring rights to various sports, including boxing, MMA, soccer, and other events.
Between 2020 and 2021, the service saw rapid growth in available content. The company strengthened its position in existing markets and secured global rights to the UEFA Women’s Champions League.
In 2022, the business acquired ELEVEN Sports’ sports division, expanding its reach and increasing the variety of available broadcasts.
In 2023, the streaming platform continued to develop its offerings, expanding broadcast rights for various sports events and investing further in technological infrastructure and streaming quality.
Since its inception, the company has grown from an ambitious startup to a major player in the sports broadcasting industry. It has consistently expanded its portfolio of sports broadcasting rights and entered new markets. The service’s success is due to its focus on acquiring exclusive rights to popular sports events and producing original content. The organization has also prioritized technological advancements, ensuring high-quality broadcasts and a user-friendly experience.
Meaning and History
What is DAZN?
This service allows sports fans to watch live broadcasts and replays of matches in a convenient format. The platform offers various events—from boxing matches and soccer games to motorsports and regional sports competitions. Its user-friendly subscription model eliminates the need to pay per view or subscribe to cable TV. Users can watch matches on multiple devices simultaneously, replay key moments, and access additional information about events. Partnerships with leagues and sports organizations enable the platform to offer fans access to exclusive content, bringing sports closer and making them more accessible.
2016 – 2019
DAZN is a global platform launched in 2016 to transform sports broadcasting. The company’s brand name reflects its goal of making sports accessible to all. Its visual style is based on clarity, minimalism, and modern solutions.
The logo is simple. The white letters “DAZN” are arranged in two rows on a black background: “DA” at the top and “ZN” at the bottom. The layout forms a square associated with stability and structure. The bold, geometric sans serif font emphasizes the brand’s modern and technological character.
The title is framed in a white frame with kinks on the sides, similar to curly brackets. These kinks create associations with coding and emphasize the company’s digital foundation.
The font conveys power and simplicity. Capital letters inspire confidence, and the frame and text form the impression of an enclosed space, reflecting the idea of uniting viewers on the platform.
The black-and-white palette is universal and suitable for various formats, from mobile screens to outdoor advertising. The black background conveys depth, and the white letters and border provide good legibility.
The square shape symbolizes order and reliability. The letters “DAZN” evoke the digital environment, where sports are available to everyone. The minimalistic design emphasizes the company’s idea of removing everything superfluous and leaving only the content.
2019 – today
In 2019, DAZN introduced an updated logo, making it minimalistic and modern. The design has become smoother and more concise, eliminating the former angularity.
The frame has been preserved but has undergone changes: the background has become white, and the letters and outline have been black. This increased the contrast and made the emblem universal for various carriers. The curved lines of the frame are slimmer and more elegant, giving the entire visual look a balanced and modern look.
The font received smooth lines and rounded corners, reminiscent of Bio Sans Soft Bold. The letters have become softer and more elegant, conveying dynamics and emphasizing the brand’s sporty character. Bold lines create a sense of confidence and stability.
To improve readability, the letters have been redesigned:
- The “A” has become more proportional.
- The “Z” has acquired a softer outline and an elongated shape.
Changing the black background to white emphasizes the design’s versatility. The logo looks attractive on digital screens and in printed materials. Black text on a white background provides strong contrast and excellent readability.
The update highlights the platform’s dynamics and flexibility, allowing viewers to access sporting events. The simple and clean design reinforces the perception of DAZN as a modern and user-friendly service adapted to the digital environment’s requirements.