MRF Logo PNG
MRF: Brand overview
MRF, popularly known as Madras Rubber Factory, came into existence in 1946 in Chennai, India, and has evolved from a humble toy ball manufacturing venture to one of India’s leading tire manufacturers. The company’s wide range of products covers various vehicle segments, including cars, buses, trucks, and two-wheelers. The company also offers rubber components for various industrial applications.
The company has strategically located manufacturing units across India to effectively cater to the huge domestic demand. Despite its strong position in the domestic market, MRF has a presence in over 75 countries, and independent distributors sell MRF tires abroad.
One of MRF’s unique advantages is that it has dedicated R&D centers in India to develop tires that can withstand the country’s harsh road conditions. The company’s product range is quite diverse, with brands such as Comfort, Zapper, and Eurogrip, along with the MRF brand of tires gaining recognition.
Under the leadership of Chairman K.M. Mammen, the company’s annual revenue will exceed $2 billion in 2020. MRF faces competition from both national and international brands. In India, its notable competitors include CEAT, Apollo Tyres, and JK Tyres, while in the global market, it competes with brands such as Michelin.
Meaning and History
What is MRF?
Since the founding of the company K. M. Mammen Mappillai in 1946, MRF Tyres has firmly established its position in the Indian tire manufacturing sector. Operating from its head office in Chennai, Tamil Nadu, MRF has grown into a leading tire manufacturer in the country, known for its commitment to quality and innovation.
1946 – 2014
2014 – today
Like Atlas holding up the sky, the muscular man on the MRF emblem confidently holds a large car tire above his head. He does so boldly because he is strong enough to remain stable even under such conditions. Moreover, the man proudly raises the tire as if it were a valuable prize. This serves as a metaphor for the Indian company and its worthy products. The image is accompanied by the acronym “MRF” and is enclosed in a white circle framed by a red square.
The muscular man looks like a comic book superhero. He is strong, tough, and can handle anything. The tire he’s holding isn’t just rubber and air; it’s as if he’s lifting the company’s reputation up for all to see. The red square frame gives the image an expressive feel, like a photograph you want to keep.
MRF color codes
| Lust | Hex color: | #e30614 |
|---|---|---|
| RGB: | 227 6 20 | |
| CMYK: | 0 97 91 11 | |
| Pantone: | PMS Bright Red C |
| Eerie Black | Hex color: | #1b1b1a |
|---|---|---|
| RGB: | 27 27 26 | |
| CMYK: | 0 0 4 89 | |
| Pantone: | PMS Neutral Black C |
