MRF Logo PNG
MRF: Brand overview
MRF, popularly known as Madras Rubber Factory, came into existence in 1946 in Chennai, India, and has evolved from a humble toy ball manufacturing venture to one of India’s leading tire manufacturers. The company’s range of products covers various vehicle segments, including cars, buses, trucks, and two-wheelers. The company also offers rubber components for various industrial applications.
The company has strategically located manufacturing units across India to effectively cater to the huge domestic demand. Despite its strong position in the domestic market, MRF has a presence in over 75 countries, and independent distributors sell MRF tires abroad.
One of MRF’s unique advantages is its dedicated R&D centers in India to develop tires that withstand harsh road conditions. The company’s product range is quite diverse, with brands such as Comfort, Zapper, and Eurogrip, along with the MRF brand of tires gaining recognition.
Under the leadership of Chairman K.M. Mammen, the company’s annual revenue will exceed $2 billion in 2020. MRF faces competition from both national and international brands. In India, its notable competitors include CEAT, Apollo Tyres, and JK Tyres, while in the global market, it competes with brands such as Michelin.
Meaning and History
What is MRF?
It is a tire manufacturer producing products for passenger cars, trucks, buses, motorcycles, off-road, and agricultural machinery. The range includes radial and bias-ply tires for various road conditions and load requirements. The company develops its technologies, incorporates motorsport expertise, and participates in racing, which is reflected in the performance of its products—durability, grip, and reliability under intensive use.
1946 – 2014
2014 – today
The MRF emblem features a composition centered around a muscular man confidently holding a large automobile tire above his head. His pose and strength resemble the legendary Atlas supporting the sky. The tire is detailed and realistic, with clearly defined tread and the inscriptions “SUPER LUG NYLON” and “MRF,” identifying the specific product and brand. The man is depicted in a classical artistic style and resembles an ancient Greek athlete or a comic book hero, embodying immense strength and confidence.
The image is enclosed within a solid white circle, framed by a bright red square. The contrast between white and red makes the composition bold and energetic. Red symbolizes activity, power, and passion, while white adds clarity and sharpness to the visual. Below the graphic is the large “MRF” wordmark in bold serif lettering that conveys a sense of strength and technical reliability.
The figure emphasizes the strength and confidence he holds the tire overhead, as if it’s not just a rubber product but a symbol of the company’s pride and success. His stance resembles that of a champion displaying a hard-won prize. The white circle adds precision and neatness, while the red square enhances the energy and ambition of the image, making it look like a striking photo one would want to keep.
The MRF emblem represents the power and dependability of the company, reflecting respect for India’s traditions and pride in the quality of its products. The hero at the center confidently lifts the brand’s reputation overhead, highlighting the company’s strengths and the excellence of its offerings.