Myspace Logo PNG
The created Myspace logo embodies a love of communication and big companies, as it is a social network that brings people together. Friendship, cooperation, mutual assistance, and shared pastimes are all embodied in a simple yet symbolic emblem.
Meaning and History
“Myspace’s” early years proved promising. People happily registered on the platform, edited their profiles, added music and videos, and met and corresponded with friends. By 2005, the platform had become the world’s most popular social network. So, when the web resource reached unprecedented heights, News Corporation and eUniverse bought it. The media company didn’t hesitate to turn the communication channel into an entertainment portal and a heavily advertised product. She completely changed the site’s look through several major redesigns.
At first, everything was fine: Myspace kept growing and, in 2006, overtook Google in the United States in unique users. The turning point came in 2008, when News Corp. decided to turn the social network into a media resource that offered entertaining content. At that time, many users switched to Facebook, where they could communicate without unnecessary features or annoying ads. As a result, Myspace’s customer base decreased by 45% in just one year.
To remedy the situation, the leaders rebranded again, changing the interface design and logo. But this didn’t help: the modernized look made the platform too similar to its main competitor, Facebook. An attempt to attract Generation Z representatives also failed. Therefore, in 2011, News Corp. sold the social network to Specific Media Group. After a few more owners, Viant Technology LLC ended up with the once-popular website.
The rich history of the Myspace brand is reflected in its visual identity, which changes frequently. As the social network’s leaders experimented with the interface and logos, they sought to attract a global audience and return it to its former glory.
What is Myspace?
Myspace was once the most popular social network globally, one of the first platforms of its kind. It was once Facebook’s main competitor, but Facebook overtook it in user numbers. All because its new owner, News Corp., filled the site with ads and turned it into an entertainment media resource.
2003 – 2004
In 2003, employees at the eUniverse agency created a communication site. Its logo consisted of an icon and a two-line inscription. On the left was a sketchy little man with a light gray circle for a head and a yellow semi-oval for a body. He represented the abstract user. The silhouette of the simplest geometric shapes was surrounded by a double-sided arrow, both ends bent and pointing straight at him. The arrow symbolized the circle of communication and the platform’s focus on people’s interests. It was dark gray, as was the text on the right. The top line was the service name, written in bold lowercase letters with rounded corners. Below it was the phrase “a place for friends,” set in an Arial analog.
2004 – 2010
In just a couple of years, the Myspace instant messaging platform became the world’s most popular social network. Together with it, its logo was developed: in 2004, the developers repainted it black and changed the icon. Three appeared at once in place of a single human figure, and they were depicted one after another, from smallest to largest. The silhouettes merged, and the symbolic arrow disappeared. The abstract group of people represented users who meet and communicate online. She illustrated the long-standing motto “a place for friends.” The phrase was slightly enlarged and set in a clearer font. The style of the word “myspace” did not change, but the designers expanded the letter spacing.
2010 – 2012
The social network’s most notorious logo was officially adopted in 2010. The company presented it at the Warmgun design conference. However, the upcoming changes became known much earlier, in the summer of 2009. As a result of the redesign, the slogan “a place for friends” and the three-figure icon were removed. This change reflected a shift at Myspace: the owners decided to turn the site from a communication platform into a media platform for sharing videos, photos, and music. So any hints of finding new friends have become irrelevant.
The logo remains the same, black as before. It contained the brand name, with “my” written in lowercase, followed by a long horizontal line with two short vertical dashes on either side. In both form and placement, this element resembled a sign used to highlight a word’s stem. The concept allowed anything inside it, but the main version included the second part of the social network’s name: “space.” For the inscription design, the designers chose Helvetica. This sans-serif typeface belongs to the neo-grotesque category.
The underlying strip symbolized a creative space where users could communicate and share interesting content. After all, the redesign was carried out when Myspace was owned by the media company News Corporation, which placed a high priority on promoting the entertainment industry. The same direction was continued by musician Justin Timberlake and Specific Media Group, who bought the social network in 2011.
2012 – today
While Specific Media Group owned Myspace, it reverted to the classic logo design. In 2012, a version without the underscore space after “my” was introduced. The designers returned to the symbol of three little men, but they were depicted not together, but with small indentations. Now the silhouettes are in one row. The font’s overall look hasn’t changed, though the letters are slightly thinner. Still, the developers modified the lowercase “a” to resemble a mirrored “p” with a shorter vertical stroke.
Font and Colors
Although the motto “a place for friends” has disappeared from the logo, the group-of-people icon suggests the service has tried to return to its social roots. Its emblem symbolizes like-minded people, those interested in the same content. Despite efforts to attract new users, Myspace has never caught up with Facebook.
The logo’s typography uses an analog of Helvetica with a modified “a.” Similar typefaces include Basecoat Regular by Jonathan Ball, Hurme Geometric Sans 3 SemiBold by Hurme Design, Axiforma Semi Bold by Kastelov, and Sentic Text Medium by HeadFirst. All are sans-serif fonts in the neo-grotesque category. The inscription is traditionally black, as are the icons next to it.