NatWest (National Westminster Bank) – one of the largest banks in the UK, part of the so-called “Big Four.” It came about through the merger of Westminster Bank, District Bank, and National Provincial Bank. This event took place in 1968. Today it is a part of NatWest Holdings and has been awarded a high award for the best banking application (in 2017, according to the British Bank Awards). In 2020, there were 960 branches in its structure, which served 7.5 million customers. The bank also has 3,400 ATMs domestically. In Ireland, it operates through its subsidiary Ulster Bank. And its headquarters are located in London.
Meaning and History
The emergence of NatWest is linked to a legendary history dating back to 1658 when Smith’s Bank was founded in Nottingham. This is his first ancestor because he went a long way in mergers and acquisitions before becoming a modern structure. He has professional experience in many banking institutions – the National Provincial Bank, National Provincial and Union Bank, Westminster Bank, and many others.
A series of transformations lasted until the National Westminster Bank was officially established with its charter and personal identity. The badge with three wide arrows was adopted as an emblem almost in the year of the financial organization’s founding – in 1968, although it began to work only in 1970 actively.
A large banking structure has experienced highs associated with profits, expansions, and acquisitions and serious collapses with capital restructuring during its existence. In 2017, the bank was involved in the money-laundering scandal of the Russian KGB. Due to numerous recessions and surges, he repeatedly changed the identity. Now there are four emblems in its history.
1968 – 2003
After completing the legal settlement of the issues of the merger of the three banks into a new organization, she got her icon. The developers focused on merging and created a variant with three wide arrows that follow each other in a circle. They are believed to represent Westminster Bank, District Bank, and National Provincial Bank that formed NatWest. Simultaneously, the sign has another concept: it symbolizes the endless circulation of the money supply in the financial sector.
The triangular lines are connected so that they form a negative space with a white spinner or wheel-like watermills in the center. Three blades seem to rake in money, passing them to each other in a circle. On the right side, the bank’s expanded name is written in three lines – “National Westminster Bank.”
2003 – 2014
The designers rearranged the main elements and added color to them. The arrows are red on one side and pink on the other. The lettering is now white, and the background is dark purple. Note that the authors used an abbreviated version of the name – “NatWest” with extended letters.
2014 – 2016
In 2014, the bank approved a new logo consisting of three wide red arrows and purple lettering. To do this, the developers transferred the background color to the letters and made the base white.
2016 – present
To modernize the logo and give it a broad meaning, the management carried out a redesign. As a result, the arrows turned out volumetric cubes. The 3D format has changed the concept of the sign. Now he personifies a rich range of complex services, the versatility of each banking structure. At the same time, geometric shapes demonstrate the unity of the financial institutions that formed NatWest. To highlight the sides, the designers used a pink color with a gradient. They left the inscription as it was and placed it under the large icon.
Font and Colors of the Emblem
The evolution of the logo is a series of expansions of the bank’s philosophy. If the wide arrows symbolized the union of three institutions and the circulation of money at first, they have become part of the cubes. In turn, the boxes transmit various banking services “in a single package” and a large-scale increase in the structure. The color scheme also varied – from monochrome to multi-part.
Unlike the graphic part, the logo text did not change. Designers have always used a typeface reminiscent of Overpass Bold – a free typeface, sleek, sans serif, with a beveled top of the “t” letters. Its creator is Red Hat, Inc.
But the palette was colorful. The debut emblem is black and white. Subsequent ones contain a variety of colors and their spectra: red in four variations (# de3c55, # d00028, # d30311 and # fb001f), purple in three shades (# 231744, # 390752 and # 4a0461). The pink scale is presented in gradient transitions.