NBC (National Broadcasting Company) is an English-language broadcasting and television network. It is a commercial entity of NBCUniversal, a Comcast subsidiary. The year of its appearance is considered to be 1926 when terrestrial radio was launched. Now the service forms Big Three television networks in the United States and has headquarters and large offices in other cities of the country. The base station is located in New York, two more – in Chicago and near Los Angeles.
Meaning and History
What is NBC?
This is the name of the American television company and its broadcasting network. NBC has been the second oldest television station in the world since it was formed in 1926. The network is part of NBCUniversal and has been owned by Comcast since 2009.
The broadcasting service was founded by RCA (Radio Corporation of America) jointly with its parent company GE (General Electric). But due to antitrust charges, GE was forced to sell both organizations (RCA and NBC). This event took place in 1932. However, many years later, she regained control of the National Broadcasting Company, buying the Radio Corporation of America in 1986 for $ 6.4 billion. Management eliminated nearly all of RCA’s departments while retaining NBC and its unique logo. In general, the service has 13 personal signs.
1926 – 1931
The radio company’s career began with a black-and-white emblem, which depicts a round studio microphone with a foot, surrounded by nine zippers. The background is an unmarked map of the United States of America. It schematically repeats the borders of the country, which are circled as if by a microphone cord. Above them, in the form of an arc, there are three large letters – the abbreviation of the company’s name. “NBC” is in all caps with serifs.
1931 – 1942
In 1931, the broadcasting studio approved a different logo, completely different from the debut one. First, the fact that it was not graphic but textual. Secondly, the focus is on the name of the company. To do this, the designers placed the abbreviated NBC lettering diagonally in a square with rounded corners. It goes down from left to right and contains letters with thin serifs. All lightning bolts are now centered around “B.” The square inside is white, outlined by a black stripe forming a continuous frame. The transition to a geometric figure of this form is associated with the spread of the television network.
1943 – 1946
The developers redrew the logo by removing the black border of the square and filling it with long red lines. On the left are short zigzag lightning bolts for the radio network; on the right are long wavy lines for the television network. They radiate from the new-style studio microphone used at the time: elongated, on a handle. In the middle of the microphone is the abbreviation “NBC” in vertically running white letters.
1946 – 1952
For the next few years, the broadcasting organization chose a laconic logo – text. It consists of its name placed horizontally. For him, the letters were taken from the identity of 1931-1942. Subtle serif marks are slightly elongated and slanted. They are painted black and are on a white background.
1952 – 1953
For another year, the company used a minimalistic text logo, but the designers completely changed the lettering style. They removed the serifs, set the symbols straight, made them smooth and voluminous. To do this, the authors added black shadows to the left of the white letters. The symbols turned out to be expressive, large, three-dimensional.
1953 – 1959
In 1953, a radically different logo was introduced. It is made in the form of a xylophone and a hammer, which denote the chimes of the NBC service, which were first heard in 1927 in the form of a seven-tone sequence. This symbolism was adopted during the Tournament of Roses Parade in December. Subsequently, the number of notes was corrected and reduced to three due to problems with the correct orchestration.
The xylophone emblem was first used to signal the Federal Communications Commission’s (FCC) adoption of a new color standard. It consists of three vertical rectangles colored red, green, and blue. They are marked with white letters from the name of the company. Below is a black hammer for playing the instrument.
1956 – 1975
At this time, another version of the logo appeared – a color one, in the form of a peacock. For the first time, he accompanied the western “Laramie,” so he was popularly nicknamed “Laramie peacock.” It was designed by John J. Graham and Herb Lubalin from Sudler & Hennessey. The emblem is an exotic white bird that stands against the backdrop of an open tail. It has 11 multi-colored stripes, repeated twice. At the end of each is a small ball with a sharp spike, symbolizing the tip of a long feather. The paints repeat the colors of the rainbow and go in the same sequence: red, orange, yellow, green, blue, violet (there is only one in the logo – the central one).
1958 – 1975
The next logo is called “NBC Snake” because it is an animated abbreviation, the letters of which grow from one another and look like a snake. It was used in parallel with Laramie peacock. Its developer is also John J. Graham.
1975 – 1979
The authors of the next logo are Lippincott & Margulies and Dolphin Productions (TV). It was called “Big N” and was used for a limited time because it was canceled due to legal action from Nebraska ETV. The logo looks like a stylized geometric letter from the Helvetica Bold font. She has two cut rectangles, inverted and connected in the center.
1979 – 1986
In this version, the authors (Lippincott & Margulies, Fred Silverman) left only the blue outline from the capital letter and placed a peacock with its head held high on its background. Therefore, this logo is popularly nicknamed “The Proud N.” A thin blue stripe surrounds the bird. Her feathers are mirrored (in pairs on the left and right) and end in the center with one blue color, marked with a white stroke that resembles a drop.
1986 – 2010
After the redesign, the number of stripes in the peacock’s tail was reduced to 6, and the designers turned its head to the right so that it looks into the future. They made a beak in the form of a triangular notch at the edge of the purple feather. The network name is now placed at the bottom. The authors of this version are Chermayeff end Geismar, Harry Marks, and Pacific Data Images.
2010 – 2013
As a result of adjustments for the media format, the emblem received a “glassiness” due to the translucent gray color, which replaced the white. He also stroked along the contour of the tail.
2013 – today
What does the NBC logo represent?
He represents a peacock, consisting of a tail with six drop-shaped elements of different colors. Each denotes one of the sections: purple – radio, green – production, orange – sports, blue – network, red – entertainment, yellow – news.
Now the logo is used with a lot of highlights and a large peacock. Due to the reflections, the logo received volume and became three-dimensional.
Font and Colors of the Emblem
What is hidden in the NBC logo?
Hidden in the NBC logo is a peacock with a multi-colored fantail, which has a veiled meaning. The fact is that during the launch of the channel, the transition to color TV began, so he promoted the idea of using color TVs instead of black and white.
How was the NBC logo created?
It was written by John Graham, NBC’s staff director of design. He vividly conveyed the possibilities of color television broadcasting.
Is NBC logo a peacock or turkey?
The NBC logo depicts a peacock used in 1956 and reflects the transition from black and white television to color. Its beak is visible on the purple element, and the outline of the bird’s body is centered in negative space.
The identity of the broadcasting company is divided into two periods: before the peacock and with him. It is very important for the service, as it is associated with the history of television in general, not only with this company. Its tail marks the transition from black-and-white image standard to color.
The logo has used Helvetica Bold, ITC Serif Gothic Bold, and NBC Futura (custom version) at various times.
The six colors in the logo convey the RYB palette and NBC sections. Yellow is news; green is performances; blue is networks; purple is radio stations; red is entertainment; orange is sports.