Neon Logo PNG
Like a glowing sign above the cinema, the Neon logo invites viewers to visit the institution and watch an interesting modern film. The emblem is a tribute to progress and the development of the film industry. It also indicates the studio’s innovative approach to filmmaking and choice of topics.
Neon: Brand overview
| Founded: | 2017 |
| Founder: | Tom Quinn and Tim League |
| Headquarters: | United States |
Meaning and History
At the fourth meeting of the Annual Zurich Summit, producer Tom Quinn announced that he would be able to produce films that appeal to young audiences under forty-five who have no aversion to violence, nonfiction, or foreign language. This kind of bet ended with the appearance of Neon, which became a partner of Blumhouse Productions in the fall of 2017 in the creation and management of BH Tilt.
The successful activity led to the fact that two years after the new film studio’s emergence, 30West, the media venture arm of the world-famous Friedkin Group, bought its controlling stake. The studio’s owner is a businessman to the marrow of his bones, so he would not invest in a hopeless project. In Neon, he sensed a considerable prospect.
The young organization has been actively developing and, in 2021, launched a joint project, Decal, with Bleecker Street to promote and distribute home entertainment. Although two firms own it, it is independent of them, simply focusing on distributing entertainment content rights from Bleecker Street and Neon.
The young film company’s identity appeared immediately in the year of its opening. It reflects the specifics of the name: the logo looks like hollow neon tubes, ready to light up and shine with the originally intended light. That is, his aura (style, opinion, and perception by the audience) depends on the films presented for hire. Therefore, the logo shows only a minimalist combination of “lamp” letters in neutral white.
The studio chose a simple, monochrome visual identity mark to present to a wide audience. Although it is made only in text format, paradoxically, it contains graphic details. That is, it is, in fact, a harmonious symbiosis of drawn and verbal elements. Letters perform the role of icons (four at once).
Printed signs look like figuratively twisted neon lamps, ready to light up with the light they are functionally tuned to. That is, “glass tubes” convey the aura of the films offered to the audience. This young company already has a lot of films and has been nominated for the highest film award. In 2018, her film “I, Tonya” received three nominations and one win for Best Supporting Actress. The following year, “Border” was awarded the Best Hair and Makeup Award. But the most Oscar-winning year for Neon was 2020: then “Parasite” and “Honeyland” were nominated for eight positions. And one of the films was recognized as the best.
The inscription on the emblem is concise and typed in upper case. The symbols are large and wide, consisting of inner and outer lines. One forms a kind of core, and the second forms the contours of the letters. Such an allegory conveys the essence of the film company’s professional position: to do what has been started, not to deviate from what was planned, to implement clear plans, and to present integral works with an inner core.
The letters are carved into hollow tubes and look like they’re about to burst into inviting neon light. Each line that forms the signs has a beginning and an end that are not connected. Moreover, there are no sharp corners – all joints and transitions are rounded.
Neon: Interesting Facts
Neon has quickly become a key player in the movie industry, known for its bold and well-received films.
- Background: Founded in 2017 by Tom Quinn and Tim League, Neon blends Quinn’s distribution know-how from Radius-TWC with the League’s experience from the Alamo Drafthouse Cinema. This mix has made Neon a standout in distributing independent films.
- Early Success with “I, Tonya”: Neon made waves by distributing “I, Tonya” in 2017, a film about figure skater Tonya Harding. The movie was a hit, earning several Academy Award nominations and winning one for Allison Janney as Best Supporting Actress.
- Oscar Achievements: Neon’s distribution of “Parasite” in 2019, a film by South Korean director Bong Joon-ho, marked a milestone by winning the Best Picture Oscar, the first non-English language film to do so. Neon’s films have received numerous Oscar nods and wins.
- Film Variety: Neon is known for bringing a diverse array of films to U.S. audiences, including international and genre-spanning titles like “The Beach Bum,” “Portrait of a Lady on Fire,” and “Apollo 11.”
- Marketing Innovation: Neon stands out for its creative marketing, which has drawn attention to films like Parasite by using strategies that highlight its universal appeal and critical praise.
- Boost to Indie Films: Neon has boosted the independent film scene by offering a platform for unique films that might not otherwise get distributed, enriching the movie landscape with diverse and innovative content.
- Hulu Partnership: Neon expanded its reach through a deal with Hulu, giving the streaming service first dibs on its films. This move helps Neon’s movies find a wider audience beyond theaters.
- Pandemic Response: During the COVID-19 pandemic, Neon turned to virtual cinema releases and drive-in theaters, finding new ways to reach audiences when traditional theaters were shut down.
- Strategic Acquisitions: Neon has a knack for picking up eagerly awaited films at major festivals, creating buzz for these titles before their release.
- Artist Support: Neon is known for backing filmmakers’ creative visions. It allows directors to bring their ideas to life without compromise, creating memorable films.
Neon’s ascent in the film industry and the success of its movies highlight its role in promoting innovative storytelling and a diverse range of voices in cinema.
Font and Colors
The creators chose a magical font with a double riddle for their emblem. The inner lines—thin and inexpressive—form the inscription, but they are surrounded by additional stripes that form large, catchy letters. There is a wide hollow space between the outer and inner strokes.
The color scheme also has its mystery because the neon light is very bright. But this only happens at night, while such an inscription looks white for the rest of the period.