NetApp Logo

NetApp LogoNetApp Logo PNG

NetApp: Brand overview

Founded: 1992
Founder: David Hitz, James Lau, Michael Malcolm
Headquarters:
San Jose, California, U.S.
Website: netapp.com
Logo downloads:

NetApp is one of the largest American companies. The main activity is the development of network systems that allow you to store data of various formats securely. The main achievement of the company is the creation of an innovative structure for storing information on disks – the WAFL system.

Today, NetApp is a successful enterprise headquartered in California (Sunnyvale). Visual stylization is characterized by conciseness and manufacturability. The modern logo includes only an inscription and a simple figure. The color scheme consists of black, white, and blue, which is associated with high professionalism and a progressive approach to work.

Meaning and History

NetApp Logo History

The company was created by a group of qualified engineers who worked in the company Auspex. The result of the efforts of Michael Malcolm, James Lau, and David Hitz was the new company NetApp, which was officially introduced on the world stage in 1992. She began developing new secure storage systems using the latest technology. This is how the WAFL product was born. But, the company did not stop there, and in the following years, it was expected by rapid growth and a capital increase.

Old

NetApp Old Logo

The first logo of the NetApp brand was a clear image that included a caption in the form of a company name and a bottom caption. The latter was translated as simplified data management. This was the company’s main goal – to create a reliable information storage system that would be easy to use and have a user-friendly interface.

The color scheme consisted of only one color – rich blue. It symbolized confidence, stability, and high quality. The overall picture was complemented by the letters being of the same color. This meant the unity of all systems and technologies used by the company. The only caveat was the font size. The lower lettering was made in smaller letters, while NetApp consisted of larger, more massive letters.

The emphasis on the name meant a tribute to the brand’s value and its heritage. In addition, the two halves in the form of Net and App, although they were connected, each of them began with capital letters. It was a special stylistic solution that added a “zest” to the emblem and corporate identity. The sphere above the company name was an unusual image, which symbolized the main achievement – the high-quality WAFL file system.

New

NetApp New Logo

The original logo was used for many years. But, already in 2013, the company decided to rebrand and change its brand design. The changes were dramatic. They touched on the color scheme, font, and general styling. Even the words of the lower inscription have changed, while the company’s name remains. The phrase NetApp was still the basis of the logo.

But now, the name was made in a different font and turned black. Unlike the previous version, this version looked more expressive. This meant that the company’s position was strengthening in the world market, and its reputation was only improving. The lower inscription was an additional confirmation of this.

It was translated as how to go further faster, which meant grandiose plans for the future. An additional update was the clarification of the font. The inscriptions have become more accurate and thin. From above, the image was complemented by a large arch, which resembled the entrance to the room. The element seemed to signify a transition into a new space of improved technologies. This logo is still in use today.

Font and Colors

NetApp Emblem

The main goal of the NetApp logo is to convey the main qualities of an innovative information storage system:

  • speed;
  • insights;
  • simplicity.

NetApp Symbol

To emphasize these features, an appropriate color scheme was chosen. It consists of 3 colors: white (background), black (inscription), and blue (arch). Together they convey the main style and principles of the company. A special type of commercial font, Dienstag Black, was chosen for the inscriptions. The capital letters of the title are slightly condensed. The presented design is a harmonious display of the company’s main values.

NetApp color codes

YInMn Blue Hex color: #2568b3
RGB: 37 104 179
CMYK: 79 42 0 30
Pantone: PMS 285 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C