New England Patriots Logo

New England Patriots LogoNew England Patriots Logo PNG

The city where the American Revolution began gave its name to the football club New England Patriots. The logo and name of the New England Patriots reflect respect for the historical past of the region and serve as a patriotic emblem embodying the team’s spirit.

New England Patriots: Brand overview

Founded:November 16, 1959
Founder:Billy Sullivan
Foxborough, Massachusetts, U.S.

The New England Patriots are a professional football team in the USA. In the 60s, the team joined the AFL, and in 1970, the NFL (after the merger of the American Football League and the National Football League). The team is part of the Eastern Division and is located in Boston, Massachusetts. The club was established in 1959.

Despite the actual time of creation, 1960 is considered the official founding year of the franchise when it began playing in its debut season. The team has had two names: the first, Boston Patriots (the team received this name at the beginning of its sports career), and the second, the current name (received after moving to another city).

The team’s name was chosen through a contest. The event was organized in 1960 by Boston’s managing group. The name “Patriots” won, suggested by seventy-four fans. This name was chosen due to the region’s legacy as the birthplace of the American Revolution. After rebranding, the name remained the same, only with a new location added.

The club’s first owner was Billy Sullivan. He owned it until 1987, when he sold it to Victor Kiam. Kiam, in turn, passed it to James Orthwein for a substantial sum. He managed the club for just two years. In 1994, Robert Kraft bought the franchise for $172 million, setting a record as no team was valued so highly at the time.

Meaning and History

New England Patriots Logo History

The first logo was a dark blue cap with a white brim. It was later replaced by Pat Patriot, who became the team’s mascot, wearing that very cap with a rooster. However, over time, the cartoonish image was replaced with the stern face of Flying Elvis, which was easier to adapt to modern advertising due to its compactness. The color palette of the New England Patriots logo hasn’t changed: it remains a combination of blue, white, and red hues with various shades.

What is New England Patriots?

The New England Patriots are a team from the National Football League that has broken several records. Among their achievements are:

  • The most post-season victories.
  • The most successful consecutive seasons.
  • It’s the longest winning streak in the playoffs.
  • Six Super Bowl championships.
  • The franchise was established in 1959 under the name Boston Patriots.

1960 – 1971

Boston Patriots Logo 1961-1971

In the early years of its sports career, the “Boston Patriots” owned the Patriots logo with a traditional cap with a rooster for a year. It was a simplified version of the so-called patriot – a participant in the American Revolution. Initially opting for a minimalist logo after observing other teams’ complex logos, managers used only some parts of the soldier’s gear. The attribute was drawn face-forward entirely in black, correctly complemented by white.

This version was drawn by Phil Bissell, a satirical cartoonist from the Boston Globe. He drew the Patriots logo in just 45 minutes and earned $100. Sports editor Jerry Nason ordered it. Billy Sullivan (the club owner) planned to use it only for domestic use, but the logo later became widely popular. The logo depicted a revolutionary in sports attire in an athletic stance, grabbing the ball. The image was drawn in a cartoonish manner and was named Pat Patriot. This version had a red cap with a cockade.

1972 – 1988

New England Patriots Logo 1972-1988

Changing location and name, the franchise did not change its logo but only updated it. The new New England Patriots logo’s central character remained the same, but the design became more realistic. Animated strokes were removed, and all elements became clearer. Pat Patriot became more solemn, his skin more pinkish, and his smile more sincere. The warrior was still drawn in full gear and stood in an attacking position, grabbing the ball from the ground. The ball became entirely brown.

1989 – 1992

New England Patriots Logo 1989-1992

During this period, the logo represented the team’s mascot (Pat Patriot) in a revolutionary era costume, cap with a cockade, and full military gear. The only difference from the previous logo was the main character’s skin color – they made it white. Otherwise, everything was the same as in the previous version.

1993 – 1999

New England Patriots Logo 1993-1999

In 1993, the main emphasis was on simplifying the adaptation of the New England Patriots logo for advertising on various media. Since reproducing the beloved image was difficult, it was decided to update it. Only Pat Patriot’s head remained in a stylish revolutionary cap with a cockade. It fits well for the banner format. A gray profile face complemented by a blue and white cap, which fit into a waving banner. A star shone on the main character’s head.

2000 – today

New England Patriots Logo 2000-Present

A quarter of a century later, the emblem of the New England Patriots needed a review considering modern adaptation. So, the logo named Flying Elvis was slightly changed – the blue shade was slightly darkened. The other colors remained unchanged, as did the design: the Patriots logo still mirrors the original.

New England Patriots: Interesting Facts

The New England Patriots, a football team near Boston, have been successful and have impacted the NFL since they started in 1960.

  1. Dynasty Era: From 2001 to 2019, with Coach Bill Belichick and quarterback Tom Brady, the Patriots won six Super Bowls (XXXVI, XXXVIII, XXXIX, XLIX, LI, and LIII), making them one of the best teams during that time.
  2. Super Bowl Games: They’ve been to 11 Super Bowls, more than any other team. Their first time was in Super Bowl XX, and they’ve been good, especially from the 2000s to the 2010s.
  3. Big Comeback: In Super Bowl LI, they made the biggest comeback ever, winning against the Atlanta Falcons 34-28 after being down 28-3. It was the first Super Bowl to be decided in overtime.
  4. Gillette Stadium: Since 2002, they’ve played at Gillette Stadium in Foxborough, Massachusetts, known for its lighthouse and bridge.
  5. Patriot Place: Next to the stadium, there are shops, restaurants, and a museum about the team, giving fans a lot to do and see.
  6. The “Patriot Way”: This term describes the team’s focus on discipline, teamwork, and winning, which has helped them be successful.
  7. Breaking Records: The Patriots have set many records, like the longest winning streak (21 games between 2003 and 2004) and the most wins in a decade (126 wins in the 2010s).
  8. Helping Out: Their charitable foundation does a lot of good work, focusing on education, health care, and helping families in New England.
  9. Big Rivalries: They have some big rivalries, especially with the New York Jets, Indianapolis Colts, and Pittsburgh Steelers, making for some exciting games.
  10. Playing Abroad: They’ve played games in London and Mexico City as part of the NFL’s effort to get fans worldwide.

The New England Patriots have had many great players, memorable moments, and a winning culture that makes them stand out as one of the NFL’s top teams.

Font and Colors

New England Patriots emblem

The current emblem of the New England Patriots club depicts flying Elvis. This version was adapted for advertising materials, so it looks good both digitally and in print. Artists drew a human head in a blue cap with a rooster. In front is a white star, and behind are two red wavy stripes stretching from the headgear, creating a sense of motion. Facial features are not detailed: broad, rough lines are used for the mouth, nose, and eyes.

This image is borrowed from the three previous New England Patriots logos. They depicted the team’s mascot, the so-called Pat Patriot. He was drawn full-length to show that he plays American football. The original version’s author is cartoonist Phil Bissell.

New England Patriots symbol

Subsequently, the original design was reworked and then entirely abandoned, taking the head now known as Flying Elvis as the basis. This emblem symbolizes the patriotic spirit of the sports team, evidenced by the white five-pointed star – one of the main elements of the American flag. The drawn person is not a random image but the very revolutionary mentioned in the club’s name.

This inscription is not found on any of the old and new logos of the New England Patriots. Instead of working on fonts, designers focused on graphics. Thanks to this, Pat Patriot looks stylish and modern, largely due to the proper selection of colors. The face and main part of the cockade are dark blue, the star is traditionally white, and the two wavy lines behind are red. The presented combination corresponds to the palette of the US flag, which once again confirms the patriotic title of the football team.

New England Patriots color codes

BlueHex color:#002244
RGB:0 21 50
CMYK:100 65 0 60
Pantone:PMS 289 C
RedHex color:#c60c30
RGB:213 10 10
CMYK:10 100 100 0
Pantone:PMS 186 C
SilverHex color:#b0b7bc
RGB:176 183 188
CMYK:3 0 0 32
Pantone:PMS 429 C


What should the Patriots logo be like?

The logo, Flying Elvis, represents the head of a character stylized as a warrior of the Revolutionary War. He wears a blue hat with a white five-pointed star and two fluttering red lines resembling the edge of a flag or flames. The face is not detailed and is colored in two shades: dark blue and light gray.

Who is the mascot of the New England Patriots?

The mascot of the New England Patriots is Pat Patriot, a soldier of the American Revolution. He wears the official team attire and a cap with a rooster. Previously, he was depicted on the football club’s logo, but due to a large number of details, they had to abandon this design. Pat Patriot has been a live mascot since the early 1990s.

When did the New England Patriots change their logo?

The New England Patriots introduced their current logo in 2000. They slightly modified the previous version created in 1993.

Who created the New England Patriots logo?

The original version of “Flying Elvis,” presented in the early 1990s, was created by designer Stephen Evenson and intern Ken Loh.