New York Jets are a professional American football team based in the New York metropolitan area. They compete in the National Football League (NFL) as a member club of the league’s American Football Conference (AFC) East division. It was founded in 1960. The team is headquartered in Florham Park, New Jersey.
The first franchise owner was Harry Wismer. He attempted to prevent the sale with a bankruptcy filing. He contended that the move into Shea Stadium would lead to sufficient revenue to make the team profitable. A five-person syndicate, headed by Sonny Werblin, saved the team from certain bankruptcy, purchasing the lowly Titans for $1 million. This syndicate composed of Townsend Martin, Leon Hess, Donald Lillis, and Philip Iselin and owned the team until 1977.
Hess acquired full ownership of the Jets in February 1984: he bought his partners’ stakes – Townsend Martin and Helen Dillon, who had inherited the stake from her father, Donald Lillis. He bought Martin’s stake for $5 million, and then he bought Dillon’s stake for another $5 million. Leon Hess became well known for his Hess Corporation gas stations, but he played an instrumental part in the Jet’s development. Hess had often fought for improvements while the team was a tenant at Shea Stadium, allowing the football players to dig into sports matches.
Hess died in 2000, and with the team for sale, two potential buyers were found, and a philanthropist Woody Johnson has been considered an enabler who wants the best from his employees. He has a passion for sports and desired to own his team.
The franchise was named by the owner – Werblin. He selected the name from among 500 candidates after the previous team was disbanded. It was so named due to the new stadium’s site between New York’s two major airports. Jets also sounded like New York’s baseball Mets.
Meaning and History
At different times and in different statuses, the franchise had several concepts of the logo. After it got the current nickname, it changed the logo. They didn’t significantly differ in design – only the details, which reflected the club’s current condition, were reconsidered. Green, which represents hope, novelty, and positive, and white have remained its official colors.
1960 – 1962
When the team was called The Titans of New York, its logo featured a running football player in the uniform. “The Titans of New York” wordmark is next to him in several different fonts. The word “Titans” is gold with a dark outline. All elements are against the white background.
1963 was marked with the meaningful changes in the sportsmen’s career, which affected the logo. It changed to a green jet with “JETS” written in white inside the plane’s shape. The word “JETS” takes almost the entire apparent surface.
1964 – 1966
In 1964, the New York Jets logo was changed to a white and green outline football with “JETS” written in the green inside the football. An outline of the letters “NY” is in the background of the logo. A small green football is at the bottom of the logo.
1967 – 1969
This version is virtually an invert of the previous one. The new 1967 logo inverted the last logo from white to green. Geometric figures, the layout of elements, and the size of the Jets logo remained the same.
1970 – 1977
The next seven years were marked by introducing another New York Jets symbol, updated with the change of color scheme. Green is two-three shades darker. An outline of the big letters “NY” in white is in the background of the “JETS” wordmark.
1978 – 1997
Ten years later, in 1978, the team again changed the design of the logo. The only thing that remained untouched was the color. Now the Jets logo is designed as a stylized combination of the team nickname with the jet, one wing of which stands out above the letters. It extends from “J” and goes along with the rest of the letters. The font is sleek, modern, and slightly slanted to the right.
1998 – 2018
Coach Bill Parcells in 1998, who sought to form a new team identity, changed the New York Jets logo reverting to the 1965 logo, a modified version of the logo since the oval was now more rounded at the ends and no longer resembled a football. The basic color is drastically enhanced to a dark green shade.
2019 – present
The current New York Jets emblem is almost fully aligned with the previous design: the same inscriptions and the same oval rounded at the ends. There are a big wordmark “JETS” in white italics. As before, it’s inside the green football-shaped oval.
Font and Colors of the Emblem
The last six New York Jets logos share the same style with minor details. They are united by a common symbol – a ball for playing American football. It has a characteristic oval shape and vertical seams in the middle or just below the center.
Many emblems have two balls at once – a large one as a background and a small one as an addition. The designers did not forget about the inscriptions that contain the name of the team. It could be the phrase “NEW YORK JETS,” as it is now, its abbreviated version with the abbreviation “NY” or the word “JETS.” The text part allows you to identify the football club and immediately determine who owns the logo.
Since 2019, one italic sans-serif font has been used for labels. All letters are bold and capitalized. When the abbreviation “NY” was on the emblem, it was written in the antique typeface.
The color palette has practically not changed over the entire history of the team. The only exception is the first logo, which was adopted when the club was called The Titans of New York: it combined pale gold and blue shades. Subsequent versions used a combination of white and dark green. It is still relevant today.