New York Times (NYT) Logo

The New York Times Logo
The New York Times Logo PNG

The New York Times is a large format newspaper and has recently had its website. The first edition of the printed edition appeared on September 18, 1851. Its old title, New-York Daily Times, was written on the front page. A few years later, the owners sold the newspaper for a nominal sum equivalent to 28 cents. She changed hands and eventually became one of the most popular in the United States.

Meaning and History

New York Times Logo History
Evolution of the New York Times Logo

What is New York Times?

It is an American daily newspaper that has been published in New York since 1851. It has a large format and consists of several large sections covering all aspects of life.

The New York Times logo changed rarely and only slightly, although loyal readers noticed even the most insignificant details. The designers not only redrawn the letterforms but also did other things that were more shocking in terms of grammar: for example, they removed the hyphen from the name of the city and then removed the period after the word “Times,” which allegedly caused 1000 people to unsubscribe from the newspaper.

1851 – 1857

New-York Daily Times Logo 1851-1857

In 1851, when journalists George Jones and Henry Jarvis Raymond founded the New-York Daily Times, they had to choose a new print edition logo. Henry wanted something similar to The London Times title, so he copied the Gothic font and kept the period after the title. The original black lettering became part of the visual identity in the first issue. And thanks to the old printing technique, it felt tactile – like depression on paper.

1857 – today

The New York Times Logo 1857-present

What does the New York Times logo mean?

The New York Times logo is the name of a newspaper in Old English style. Despite his adherence to the classics, he is distinguished by innovation. So, in 1896, the management abandoned the hyphen in the word New York and later shortened the h.

In the fall of 1857, the newspaper was renamed The New York Times, which was appropriately reflected in the logo: the designers removed the word “Daily” and added the article “The.” The next major change came in 1884 when the font designers changed the shape of the “N,” “r,” and “s,” adding curls at the ends. In 1894, the inscription became restrained again, with both “T” letters being decorated with an arrowhead ornament.

Two years later, Adolph S. Ochs took over as CEO. The new owner of The New-York Times removed the hyphen in both the newspaper’s official name and its logo. This was a serious violation of grammatical standards that many readers criticized. The typography changed at the end of 1914: on December 30, the issue with the shortened leg of the letter “h” was published.

On February 21, 1967, type designer Edward Benguiat redesigned the inscription at the request of art director Lou Silverstein. He decided not to change her style so that the emblem remained recognizable. Instead, the typographer tweaked the letters’ shape slightly and replaced the arrow inside the “T” with a diamond. Subsequently, other designers redrew the logo several times, but the heading on the front page was still written in a font designed by Edward Benguiat.

Font and Colors of the Emblem

The New York Times Emblem

Can I use The New York Times logo?

The use of The New York Times logo requires management approval. According to the instructions provided, you need to send a letter with a corresponding request to e-mail rights@nytimes.com, and in the subject, indicate “Use of the logo.”

What Web is the New York Times?

The New York Times online edition is a specialized site. It appeared in 1996 and is now the most popular web news resource with monthly traffic of about 30 million users.

What font is the NY Times logo?

The NY Times logo has a custom font inspired by an Old English Gothic script.

The latest headline redesign of The New York Times has caused quite a stir. The new wordmark creator just removed the small dot at the end of the title, unleashing the wrath of hundreds of conservative readers. People demanded the return of the missing punctuation mark and compared its disappearance with unsuccessful plastic surgery or the loss of an ancient landmark.

But the owners of the newspaper never listened to the public’s opinion. They calculated that not having a dot would save a little more than $41 a year by not spending ink every day. Due to this attempt to cut the budget, the print publication lost almost a thousand subscribers. The situation made it clear: you should not experiment with the classics. Therefore, the logo of The New York Times has never changed since then.

Edward Benguiat, the creator of the original header design, was at Photo-Lettering at the time. This company made photo compositions from letters, which allowed experimenting with optical effects by different alternating lenses. She was the typeface copyright owner for The New York Times but gave it to the newspaper for exclusive use.

The typeface history goes back to the distant past when the monks of the Holy Roman Empire developed a writing system called Caroline Minuscule. In Europe, the shape of the letters changed markedly: they became compressed vertically. This is how the Blackletter style appeared, from which Johannes Gutenberg created the Gothic font. Edward Benguiat “Germanized” the original Old English design a little, increasing the contrast and making the marks heavier.

The New York Times logo has always followed the classic newspaper color scheme. The background is the same white like the first page, and the lettering is black because it is printed with the same ink as the text.