A new line of canned soda drinks from the global brand Pepsi is already available for hobbyists. Presented in a nostalgic design, the drink allows you to enjoy a cocktail of two types: Cream Soda and Black Cherry in any convenient place, including at home. Now you do not need to visit drinking establishments to order your favorite cocktail from the bartender. Your favorite taste is now always available in a complex and unique flavor combination. Flavored with real sugar, not artificial substitutes, the drink captures all the subtleties of true taste that are lost with sweeteners.
The packaging design by PepsiCo Design + Innovation combines retro and modern styles. The cans’ two-color design also emphasizes this moment. The upper part is set against a pure white background, with the modern brand logo applied. The lower half is in a soft orange shade for Cream Soda or deep red for Black Cherry. The border between the colors is created by the retro inscription “Pepsi-Cola, “carried over from the drink container of the forties of the last century. At that time, the text was already executed without bends, in an even outline of words. The word Drink was removed from the logo, and the lower wavy element ended before reaching the letter “P.” Unlike the original, the brand name inscription is in blue, one of the company’s symbolic colors that had already become popular in the 50s.
Considering that periodic rebranding is a constant characteristic of the company, the new drink has combined several key features of the brand that have emerged over its existence. These elements, preserved in the memories of several generations of lovers of these products, will provide recognition through nostalgia. Therefore, such a visual solution is aimed not only at connecting one’s past and future but also at highlighting the novelty of even the company’s classic product types to admirers.
In addition, in line with established tradition, the new product will be promoted against the backdrop of Doja Cat’s cover of the classic Grease song ‘You’re the One That I Want’. Everyone can get acquainted with this musical support now. The drink itself went into retail on September 20. It is available in 20-ounce bottles and 12-ounce cans.