The NGK Spark Plugs logo is from the era when that name knew the now-renamed Niterra. It is a text design with the name of the company. This moniker was positioned underneath a horizontal grey line, adjacent to which, from above, extended a vertical line, acting as a divider for two additional inscriptions: “NGK SPARK PLUGS” and “NTK TECHNICAL CERAMICS.” All text parts except the two abbreviations were colored in black. The “NGK” was red, while the “NTK” was green.
This clear and direct logo lets the audience know what the company offers. The text “NGK SPARK PLUGS” gives a straightforward message about the company’s main product offering. Likewise, including “NTK TECHNICAL CERAMICS” indicates another significant facet of the enterprise, pointing towards their specialty in producing technical ceramics.
The gray horizontal line and the vertical divider symbolize stability and separation. Stability is suggested by the horizontal line, aligning with the company’s steadfast reputation in the industry. The vertical divider separates the two product categories, thus illustrating the company’s capacity to cater to distinct yet interrelated sectors.
The choice of colors in the logo conveys meaningful messages. The black text, used for the main body of the logo, exhibits professionalism and seriousness, traits that align well with the brand’s commitment to quality and reliability. Using red for “NGK” symbolizes power and passion, aligning with the company’s commitment to providing powerful and reliable spark plugs. The green used for “NTK” symbolizes growth and harmony, reflecting the brand’s dedication to advancing and harmonizing technological progress through its technical ceramics.
The NGK Spark Plugs logo communicates the company’s main areas of specialization and its underlying values of professionalism, power, passion, growth, and harmony.
NGK Spark Plugs: Brand overview
Founded: | 26 October 1936 |
Founder: | NGK Insulators |
Headquarters: |
Nagoya, Japan |
Website: | ngkntk.co.jp |
Beyond automotive spark plugs, NGK’s production line extends to motorcycles, marine engines, and compact gas-powered engines. Global automakers such as Toyota, Honda, Nissan, BMW, and Ford rely on NGK’s quality products for their original equipment manufacturing (OEM) needs.
NGK’s wealth of expertise in materials and manufacturing has enabled it to diversify into related fields like ceramics and sensor technology. Today, the company’s global workforce of over 14,000 employees operates out of production facilities in numerous countries, including Japan, the United States, the United Kingdom, China, Indonesia, Thailand, and Malaysia.
Around 70% of NGK’s revenues are generated from its automotive business, comprising spark plugs, sensors, and telematics services. As part of its future strategy, the company is committed to evolving its spark plug technology to support the transition to electric and hybrid vehicles.
In the 2021 fiscal year, NGK reported net sales in the vicinity of USD 4.1 billion. With its extensive international presence, the company continues to sell its products globally.
Meaning and History
What is NGK Spark Plugs?
Since its inception in 1936, NGK Spark Plug Co., Ltd. has consistently delivered dependable and cutting-edge ignition solutions to engines globally. With roots in Nagoya, Japan, the firm rapidly ascended to prominence in the spark plug sector. Its two key brands, NGK and NTK, offer various products catering to varied applications.
1936 – today
1936 – today
1936 – today
NGK Spark Plugs color codes
Lust | Hex color: | #e60013 |
---|---|---|
RGB: | 230 0 19 | |
CMYK: | 0 100 92 10 | |
Pantone: | PMS Bright Red C |
Sea Green | Hex color: | #008140 |
---|---|---|
RGB: | 0 129 64 | |
CMYK: | 100 0 50 49 | |
Pantone: | PMS 355 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Medium Gray | Hex color: | #b4b4b4 |
---|---|---|
RGB: | 180 180 180 | |
CMYK: | 0 0 0 29 | |
Pantone: | PMS Cool Gray 5 C |