Nickelodeon (abbreviated as Nick) is a US-based television network that targets children 7-12 years old. Some programming blocks are also intended for a wide family audience. The channel was first tested in 1977, and only two years later, it was launched at the national level as the first children’s television network. It debuted in Columbus, Ohio, based on the C-3 QUBE, which aired the Pinwheel educational show, developed by Vivian Horner, on cable. The TV network is currently owned by ViacomCBS and is based in New York City. It is also a franchise with subsidiaries, films, magazines, radio, websites, mobile apps, parks, hotels, and cruise ships.
Meaning and History
What is Nickelodeon?
It is an American television channel targeting children and adolescents between the ages of two and seventeen. It is based in New York and is owned by ViacomCBS. The official launch of the television network took place in 1979.
Nickelodeon opened subsidiaries and programmed thematic blocks throughout its career before becoming a self-contained universe. In January 1988, Nick Jr.’s morning and afternoon cycles were launched, targeting preschoolers. In the summer of 1991, Nicktoons appeared, presenting original cartoons and becoming a brand in its own right. It is now a separate channel that debuted in 2002.
In 1999, Nickelodeon partnered with the Sesame Workshop to form the Noggin education division. It became the first unique TV program with its interactive website. Later (in 2009), the teenage TV block TeenNick appeared, created based on TEENick and The N. So, the world of children’s TV broadcasting gradually became an independent universe. She had followers in many countries of the world. Gradually, original films, amusement parks, and even themed cruises were added.
Why did Nickelodeon change their logo?
The change in the logo was the branching of the television service: accompanying branches of the Nickelodeon channel appeared, which had to be united under a single universal sign. As a result, a common symbol emerged. This is what Cyma Zarghami pointed out.
The name of the TV channel used in the logo is associated with the first five-cent cinemas that bore the name “nickelodeons.” In the course of evolution, the emblem has changed, improved, and adapted to modern requirements, as the children’s broadcast network has dramatically expanded. In total, there are six variants of the personal sign in her arsenal.
1977 – 1979
After the program’s opening, it has not yet received its logo because it was an interactive cable TV project called QUBE and was part of its structure. Warner Cable launched it as a dedicated channel C-3, which was later given over to Nickelodeon. The logo fully corresponded to its name. It was a purple geometric shape that mirrored the outline of a television screen. It bore the white lettering “C-3” in characters with large serifs at the top. Moreover, both the letter and the number had them, which made them a little similar.
On April 1, 1979, the name and the first brand name of the children’s television network appeared. It got its name from the cinema, which cost one nickel (five cents) to enter. It was this concept that was reflected in the logo. It depicted a man standing near a movie camera. He seemed to be showing a film: he looked down (presumably through a kinescope) and held the cinema equipment with his hands. It was played by “N” – the first letter in the word “Nickelodeon,” written in the Odin Becker font. At the bottom was the phrase “The Young People’s Satellite Network” in serif characters. The operator was wearing a jacket, trousers, a hat, and boots – this indicated that he was officially dressed and was at work. Joseph Iozzi authored this version.
1979 – 1981
The next emblem was based on the Windsor Bold typeface. The developer also removed the person and slogan that was written at the bottom. Now all the space was occupied by the name of the channel. In the word “Nickelodeon,” all characters were lowercase, except for the first. The tops of “k,” “l,” and “d” were the same, while “N” had a left-sided curl.
1981 – 1984
The concept of the new emblem belongs to Lou Dorfsman. He matched the silver-blue balloon designed by Bob Klein with the television network name made by the Frankfurter typeface. This is a volumetric font, where each letter looked like it was filled with air. All symbols were multi-colored: “N” yellow, “I” orange, “C” pink, “K” red, “E” light brown, “L” burgundy, “O” purple, “D” light lilac, “E “is blue,” O “is blue,” N “is green. And among them, only “i” was lowercase; the rest were uppercase. The background ball also had several shades: at the top, it was bluish-cobalt with a white sheen; at the bottom, it was silvery-violet. The logo was animated on the screen. In 2012, he moved on to a subsidiary project Nick Jr.
1984 – 2009
Since 1984, the children’s channel began to use different versions of the inscriptions, made in the Balloon Extra Bold font. Later the “splat” style began to prevail. The search continued until Fred / Alan, Inc. did not offer her version of the logo, which received massive recognition. Corey McPherson Nash and Tom Pomposello are also designers. The emblem was orange lettering with slightly oblique uppercase letters. The lower leg “K” was longer than usual and protruded beyond the word boundary. The “E” on the left had a slice, and the middle bar was out of bounds. At the top of both “O’s,” there was a triangular ledge.
2009 – today
Aiming at a simpler and more childish style, management approved a different logo designed by Eric Zim. For the broadcasts, the design proposed by Trollbäck & Company (2009-2011) was used. To update the logo, the author converted all letters to lowercase and returned the typeface resembling the bubble characters Bauhaus (unofficial name Litebulb). Small characters have become streamlined and rounded. “D” has an angle at the bottom right, “n” now resembles an “o” without the bottom, and “i” has a dot connected to a stick, so it looks like a miniature man. This logo was voted the best and took third place in the Brand New Awards 2010.
Font and Colors of the Emblem
What was the original Nickelodeon logo?
The debut logo was associated with the C-3 channel on which this program aired. It consisted of a purple TV screen with its title made up of serif characters. Moreover, both letters and numbers in it looked the same. Then a man in a black suit appeared.
When did Nick change its logo?
The last radical change to the logo took place in 2009. In 2021, it was repainted blue.
Why is the Nick logo blue today?
In March 2021, Nick’s logo turned blue to promote the launch of Paramount + and stand out clearly on any screen, identifying each of its branches.
The TV channel has a few more visual identity signs, but these are basic ones. Moreover, after the redesign, the children’s TV network does not get rid of the logo completely – it transfers some of it to its departments and programs for use. The emphasis was on graphics in early versions, but then it was abandoned: it remained only in animated versions.
Nickelodeon tried different types of typefaces for its identity. Among them: Odin Becker, Windsor Bold, Frankfurter, Balloon Extra Bold, Bauhaus (or Litebulb).
The corporate logo palette was monochrome at first, and then rainbow. But since 1984, only one color has been used – orange. It is considered official.