Nicktoons (United States) Logo PNG
The Nicktoons logo symbolizes its affiliation with Nickelodeon and is associated with animated series that air on the channel. It reflects the playful and vibrant character of the content presented on the channel. Moreover, the emblem conveys a friendly atmosphere, as the brand’s target audience is children.
Nicktoons (United States): Brand overview
| Founded: | May 1, 2002 |
| Founder: | Paramount Media Networks |
| Headquarters: | New York, New York, U.S. |
Meaning and History
The name Nicktoons has sometimes been supplemented with the words “TV” and “Network” because the channel has undergone several rebrandings. It has been renamed in 2003, 2005, and 2009 several times. These events have affected its logos, which have become symbols of a bright atmosphere and a fun pastime. Colorful word marks always included the inscription “Nicktoons” in one form or another. Designers used optimistic colors and stylized fonts to attract the attention of the main viewers – children.
What is Nicktoons?
Nicktoons is a channel that showcases Nickelodeon animated series and other content for children. Its main office is located in New York, and its broadcast area covers the entire territory of the United States. It was launched on May 1, 2002, after which international versions began to appear: for the United Kingdom, Germany, Turkey, Poland, South Africa, and other countries. Paramount Media Networks own the channel.
2002 – 2003
On May 1, 2002, the story of Nicktoons TV began. Then, its logo was presented, designed in the style of Nickelodeon. In the background is a large dark blue circle with a radial gradient. It serves as the basis for characters from popular animated series, depicted not in detail but as an orange silhouette. The use of popular images enhances the connection of the emblem with the channel’s content and increases the brand’s recognition.
In the center is the white word “NICK” in Balloon Extra Bold. Underneath are the yellow “toons” with bouncing letters. And the white “tv” occupies a separate figure in the shape of a TV screen. This part of the text is done in the Helvetica Neue Condensed Heavy typeface.
2003 – 2004
In April 2003, the channel was renamed. Having lost the “TV” prefix, it acquired a new logo with the orange word “NICKTOONS,” which uses the Balloon Extra Bold font. Here the inscription is placed in a blurred white spot with a thin orange outline – the same as on the Nickelodeon emblem in 1998. The developer of this design is OCDC.
2004 – 2005
Designers recolored the outer contour in blue and filled the inner part with spots of the same shade. As a result, the base resembles an amoeba or spilled water. The wordmark became dark blue, but the shape of the letters did not change.
2005 – 2009
September 2005 brought new changes: the channel was relaunched as Nicktoons Network and began to use a logo with a corresponding inscription. The first word is traditionally set in the Balloon Extra Bold font, and for the second, designers chose Trade Gothic Standard Bold Extended. The phrase is divided into two lines and placed at the bottom. Above it is a stylized globe with parallels and meridians. The right half of the globe is smeared with paint, which flows not down but sideways, contrary to the laws of physics. All elements are once again painted in bright orange. Illustrator Chip Wass and the creative agency Exopolis participated in the creation of this emblem.
2009 – 2014
In 2009, the Nickelodeon cable network underwent a major rebranding, which affected all its channels. TeenNick, Nick Jr., Nicktoons (the word “Network” disappeared from the name), Nick at Nite, and Nickelodeon began to use logos with a similar design. This decision was made after their emblems ended up on one business card and did not match.
Eric Zim and the Hippie House studio developed a series of original wordmarks, translating the letters into lowercase and focusing on “Nick.” In the case of Nicktoons, this part of the inscription is colored orange, and “toons” is in red. The word uses a set of individual glyphs, unofficially called Litebulb.
2014 – 2016
Sibling Rivalry Studio changed the logo, recoloring the last five letters in neon green. This version was presented on May 5, 2014.
2016 – today
In 2016, the creative firm Sibling Rivalry Studio again transformed the “nicktoons” inscription into orange and blue. The new color improved the perception of the logo on a light background. The font remained the same.
Font and Colors
The channel name is written in lowercase, but some look like uppercase. The “i” has a vertical line and a dot connected by a thin neck, making it look like a small human figure. The wordmark is custom-made and contains glyphs with individual designs (unofficially named Litebulb). Nickelodeon and its channels use them as a unifying element of branding.
The word “Nicktoons” is painted in bright colors, also characteristic of Nickelodeon.
- Orange is associated with energy, joy, and friendliness. It helps create a positive mood.
- Blue symbolizes calm, reliability, and trust. It reflects the quality of the content.
Their combination creates a vivid visual impression that attracts viewers’ attention.
Nicktoons (United States) color codes
| Orange | Hex color: | #ff6700 |
|---|---|---|
| RGB: | 255 103 0 | |
| CMYK: | 0 60 100 0 | |
| Pantone: | PMS Bright Orange C |
| Dodger Blue | Hex color: | #0094ff |
|---|---|---|
| RGB: | 0 148 255 | |
| CMYK: | 100 42 0 0 | |
| Pantone: | PMS 3005 C |
