Ninth Edge believes in open dialogue, helping leaders rethink team communication styles in new ways. The company creates an environment where each participant can show personal vulnerability and confidently use it for growth. Ninth Edge does not repeat standard training approaches but offers its vision for developing leadership skills and unlocking communication potential. Sincerity and authenticity in interaction are important; this is precisely the idea the company embeds in its trainings and individual consultations.
Despite designers’ efforts to build a cube shape from the letters “NE,” the company’s old logo appeared flat, angular, and unexpressive. Rather than inspiring, it evoked associations with a formal office environment. The font also looked dull, as if intended for a standard document. It poorly conveyed the brand’s concept.
In the new logo, the company completely changed the mood. Its core became the original “Quip” symbol, consisting of two stylized quotation marks intersecting at an angle. This shape simultaneously references dialogue and the letters “9” and “E,” symbolically reflecting the company’s name. The symbol looks fresh, lively, and energetic. Quip is especially expressive against a bright background, making it appear to animate the entire composition.
The font is carefully selected. It maintains elegance and contrasting shapes, avoiding conventional patterns. Special attention is drawn to the letter “g,” with its unusual tail adding individuality and style to the word.
The brand’s color scheme is successful, combining a calm, confident shade of blue with a soft salmon tone. These colors don’t conflict but complement each other delicately.
Visual details of the corporate identity, from the vibrant serifs of the Farao typeface to stylish elements like arrows and brackets, create a friendly, cohesive composition. Instead of the dry shapes and standard designs typical of training companies, Ninth Edge offers an energetic and lively identity that is easily adaptable to any brand task.
The company has received an identity worthy of its ambitions and working style: interesting, clear, and fresh, conveying the essence and depth of human interaction at the core of quality leadership.
