Northern Air Cargo Logo PNG
Northern Air Cargo: Brand overview
Starting out in 1956 in Anchorage, Alaska, as a modest air cab and charter service, Northern Air Cargo quickly became a vital conduit for Alaska’s remote regions. The company’s primary service was the delivery of cargo to hard-to-reach areas of Alaska.
In the 1960s and 70s, the company transitioned to providing scheduled cargo transportation for major airlines operating in Alaska. Northern Air Cargo played a key role in transporting cargo and mail between small towns and the major hubs in Anchorage and Fairbanks.
In the 1980s, the company underwent a major modernization in the 1980s, introducing Boeing 727-type jets into its fleet. This allowed the company to expand its range of cargo transportation in Alaska, Canada, and the lower 48 states of the USA.
The early 2000s marked a new era for Northern Air Cargo: it was acquired by Saltchuk Resources, a diversified Alaska-based company. This acquisition gave the airline the financial resources it needed to expand its operations.
Today, Northern Air Cargo operates a strong fleet of Boeing 737 and 757 freighters. From its hub in Anchorage, the airline operates domestic and international cargo operations, carrying more than 100 million pounds of cargo annually. The company remains true to its roots, providing indispensable air cargo service to remote areas of Alaska inaccessible by road.
In more than 60 years of operation, Northern Air Cargo has grown from a small charter company in Alaska to one of the premier cargo airlines serving Alaska and beyond. Despite its growth, the company remains committed to meeting Alaska’s unique aviation needs.
Meaning and History
1956 – today
The name Northern Air Cargo is presented in two variants. In the first one, the majority of the logo is occupied by the abbreviation “NAC.” In fact, it is a monogram, as the letters are connected to each other and have a characteristic shape, especially the letter “A,” through which there is an expanding stripe. In the second variant, the full name of the company is located at the bottom and is written in a monospaced font. The thin lines and lack of serifs make the text easy to read. The colors create a bright contrast: red and black are effectively balanced by a white background.
The design choice of the Northern Air Cargo logo seems intentional to convey certain values or messages. The interlocking monograms signify the unity or interconnectedness of services. The expanding stripe across the letter “A” adds dynamism, symbolizing growth or reach. The monospaced font for the full name gives a modern, clean look, enhancing readability. The contrasting colors are eye-catching and create a sense of boldness and energy that reflects the company’s ethos.
