OBI Logo PNG
The OBI logo symbolizes convenience, reliability, and inspiration, which are at the core of the network’s work. It emphasizes the commitment to helping customers create comfort by offering everything needed for renovation, construction, and decoration. The company began with the idea of simplifying the process of home improvement and has become an international leader, providing products and services for creating the perfect home. The emblem reflects its mission — to inspire and support customers in achieving a cozy and comfortable living space.
Meaning and History
The history of OBI is filled with interesting facts, one of which pertains to its name and logo. Reputable sources state that the word “OBI” has French origins and emerged as a modified transcription of the word “Hobby.” Notably, the chain’s founders purchased this name and logo from French merchants for a significant sum—3,000 francs.
Manfred Maus and Dr. Emil Lux opened the first OBI store in Hamburg in 1970. Interestingly, neither the name nor the logo has changed since then, symbolizing the company’s commitment to stability and consistency. The continuous connection to the company’s original attributes emphasizes that OBI has maintained high product quality and customer service standards.
The simplicity of the name OBI—just three letters that are easy for customers to remember. This concise and recognizable name helps customers quickly identify and find OBI stores to purchase everything needed for construction and home improvement. The company has a broad presence in various countries, such as Russia, Austria, Italy, Germany, Ukraine, Poland, the Czech Republic, Kazakhstan, and many others, making the brand accessible to people worldwide.
What is OBI?
It is the largest international retail chain specializing in selling products for home improvement, finishing, and construction. Stores are in various countries worldwide; however, the company’s main office is in Germany. OBI GmbH & Co. Deutschland KG, which owns this retail chain, was founded there. OBI offers a wide range of products, from building materials and tools to garden and home goods, making it popular among professionals and DIY enthusiasts.
1970 – today
The OBI retail chain’s logo embodies simplicity and reliability, perfectly aligning with the company’s philosophy of selling building materials and home goods. It comprises three letters representing the company name and has retained its core elements without undergoing significant changes since its inception.
Orange is the color of energy, creativity, and warmth. It creates a sense of coziness and comfort, which is especially important for a store where customers buy items for their homes. This color is associated with openness and friendliness, helping to build trust between the customer and the brand.
The font is large, bold, and angular. The letters “O,” “B,” and “I” have clear and strong lines, symbolizing reliability and stability. This is crucial for a company selling products for repairs and construction. The font gives the impression of something solid that will last a long time and withstand challenges—an ideal association for a brand focused on durable goods.
The black outline around the letters adds structure to the emblem and emphasizes its depth. This element conveys a sense of stability and confidence, reinforcing the idea that the company is firmly grounded and ready to provide high-quality products to its customers.
The visual mark is recognizable due to its minimalism and lack of unnecessary details. This is where its strength lies: the simplicity of the design helps customers remember the brand, while the bright color catches attention.
As one of Europe’s leading home improvement chains, the company has always aimed to offer products that ensure comfort and quality in people’s homes. The logo conveys this message, embodying a sense of reliability and confidence that the products purchased at the store will last long and help create a cozy home.
Font and Colors
The company’s emblem consists of bold, solid letters spaced evenly apart, giving the logo a sense of stability and solidity. This design adds a masculine and reliable feel, highlighting a serious approach to business. The text uses a bold, unique typeface with geometric serifs cut at right angles. The lines of the letters are quite thick, enhancing the logo’s ruggedness and visual depth, making the logo’s structure more substantial and expressive.
The OBI logo’s color palette includes orange and black, which were deliberately chosen. Against a light background, these shades create an impression of strength and brightness. The sharp outlines and attention to detail evoke a sense of confidence and emphasize the company’s professionalism and responsible approach to its work. This visual design perfectly reflects the brand’s core values.
