For nearly half a century, Öhlins has remained a leader in motorsports and motorcycle racing, supplying suspension systems and engineering solutions to teams across MotoGP and regional series. The brand has always been associated with reliability and precision, yet even companies of this kind eventually reach a point where their external image needs reconsideration. Recently, Öhlins unveiled an updated logo and symbol that retain a recognizable foundation while adopting a more contemporary visual form.
The previous logo felt solid, with a light retro tone that recalled automotive parts packaging from past decades and a touch of Swedish minimalism. At the same time, the rounded shape of the frame conflicted with the octagonal letterforms, and there was almost no visual breathing room above the umlaut in the “Ö.” This alignment issue has been resolved in the new version.
The updated logo retains the octagonal letterforms but features wider, lighter typography. The shapes gained more rigor and weight. Yellow remains the primary color, supported by black, white, blue, and light gray, creating a calm, contemporary palette.
The new symbol deserves special attention and is based on the letter “Ö.” The mark consists of two vertical arrows converging into a diamond. This form refers to direction, growth, and engineering precision, which play a key role in racing technology.
Scaling, tilting, cropping, or standalone use do not break the original form or its connection to the letter “Ö.” At times, there is a sense of an excessive range of variations that could blur the idea, yet in real-world applications, the approach remains restrained and well considered.
The identity update of a suspension manufacturer is unlikely to become a major event outside the professional racing environment. Nevertheless, the combination of heritage and new visual techniques creates an image that preserves the distinctive Öhlins spirit that has long earned the trust of teams and engineers.