OneStream has launched a new visual identity created by Matchstic, signaling the company’s growth and mission to simplify complex financial processes. As a leader in corporate performance management (CPM), OneStream provides advanced solutions for financial planning, data analysis, and reporting. The rebrand aligns the company’s visual style with its expanding range of products, focusing on clarity, consistency, and a modern approach to finance.
The old logo featured a classic serif font paired with an intricate symbol made of interwoven lines. This design gave off a formal, traditional vibe, reflecting the company’s early focus on established financial systems. The detailed lines suggested connection and integration, emphasizing how the platform helps streamline financial operations.
The new logo is cleaner and more modern. While keeping the original concept of flow, the symbol has been simplified into a sleek, single-line graphic shaped like an “S” inside a circle. This geometric design represents continuous movement and integration while offering a fresh, versatile look. The consistent line thickness in the symbol and the wordmark creates a unified, recognizable identity.
Typography has been refreshed to feel more approachable and modern. The serif font has replaced a clean, geometrically balanced sans-serif typeface. The new wordmark uses lowercase letters, softening the look while maintaining a professional feel.
The updated palette introduces bold accent colors alongside a black-and-white base, balancing vibrancy and simplicity. The bright colors stand out without overwhelming the design, offering flexibility for different uses while keeping a consistent visual style.
Graphic elements now showcase the company’s value and capabilities. Instead of relying heavily on product images, the new design features abstract illustrations highlighting key ideas like data integration, financial performance, and process optimization. A new set of icons, designed in the same single-line style as the logo, ensures consistency across all materials.
OneStream has introduced a custom typeface called OneStream Sans to support the updated visual identity. This font family includes OneStream Mono, designed to align numerical data, making it perfect for financial reports and dashboards. The consistent typography and icon design create a cohesive system that enhances clarity and professionalism.
The minimalist design, refined typography, and bold color palette present a modern, flexible brand that underscores the company’s commitment to growth and innovation in financial technology.