Q-PAC, a commercial HVAC airflow solutions leader, introduced a fresh visual identity that Gold Front developed. The rebrand gives the company a modern look while reinforcing its dedication to high-performance fan technology. The updated branding positions Q-PAC as a forward-thinking force in the industry, focusing on innovation, streamlined engineering, and energy efficiency.
The previous logo featured a stylized “Q” with an extended tail beneath the full wordmark, subtly suggesting airflow and technical schematics. While this design reflected the company’s engineering expertise, it also made the logo more complex, limiting its versatility across different applications.
The new logo takes a simpler, more refined approach, removing extra graphical elements in favor of a clean, modern wordmark. The typography has been updated with sleek, straight letterforms that maintain a technical but contemporary feel. This improves clarity and makes the logo more adaptable for digital and print use.
The old wordmark used a bold, industrial-style typeface emphasizing the company’s engineering background. The updated version introduces a smoother, more modern typeface that balances technical precision with a style well-suited for digital applications. The structured, well-proportioned characters reinforce the company’s reputation for reliability.
The previous gray-and-blue scheme, which leaned into a traditional industrial look, has been replaced with a bold black wordmark set against a vibrant turquoise background. The high-contrast update makes the brand stand out in the HVAC market while aligning with modern technology-focused aesthetics.
Beyond the logo, the new branding brings a sleek, tech-driven look, highlighting the company’s innovation focus. Dark tones are used across brand materials to create a sense of sophistication, while bright green highlights symbolize energy and airflow. The combination of deep and vibrant colors visually represents the movement and efficiency of its fan systems.
With a cleaner, more adaptable visual system, Q-PAC strengthens its market position and ensures its branding accurately represents its dedication to performance, innovation, and smart engineering.