Onnit Logo PNG
The Onnit logo embodies strength, productivity, and optimization, highlighting the brand’s commitment to supporting people in achieving their physical and mental goals through innovative products and methods. The design emphasizes high quality and effectiveness, reflecting the company’s dedication to offering comprehensive solutions for improving health, performance, and overall well-being, inspiring individuals to unlock their full potential.
Onnit: Brand overview
In 2010, Onnit, the brainchild of Aubrey Marcus, was born in Austin, Texas. Onnit initially positioned itself as a niche marketer offering nutritional supplements and fitness tools. With a background in acting and a passion for mixed martial arts, Marcus brought his philosophy to the brand, offering a holistic approach to wellness that included physical fitness and mental health.
Over time, Onnit expanded its horizons, venturing into new areas such as nootropics, a variety of nutritional products, clothing lines, and more. The company carved out a niche for itself by offering innovative supplements, particularly specialty products like alpha brain and shroom tech. However, what really set Onnit apart was its philosophy of life and performance enhancement.
Onnit utilizes various digital platforms to spread its philosophy and communicate with its audience. A vibrant YouTube channel and an insightful blog and podcast have become the company’s mouthpiece to promote its core beliefs. Collaborations with renowned athletes and fitness activists have further strengthened the brand’s presence.
Today, Onnit has a prominent place in the ever-evolving world of health products and supplements. Its distinctive view of holistic human betterment has built a loyal clientele who share the brand’s commitment to unlocking all facets of human potential.
Meaning and History
What is Onnit?
Founded in 2010 by former actor and mixed martial arts competitor Aubrey Marcus, Onnit is dedicated to helping people reach their maximum potential through a holistic approach to physical, mental and spiritual well-being. Originating as a humble business selling supplements, Onnit has since expanded its product offerings to include nutritional products, fitness equipment and apparel.
2010 – 2012
2012 – 2016
2016 – 2019
2019 – today
The Onnit logo, representing an American online store specializing in health and fitness products, reflects the brand’s core idea—movement. The text is slanted to the right, giving the impression of internal energy, as if it is striving forward. The visual mark is designed in a simple, two-dimensional style, consisting solely of the brand’s name.
The letters in the emblem have sharp angles and a square shape, giving them broad outlines. This evokes a sense of strength and reliability, fitting for a brand focused on maintaining health and physical fitness. At the same time, the rounded ends of the letters soften the perception of the emblem, evoking positive emotions and trust.
The slanted text symbolizes forward motion, like running or striving toward new goals. The square, broad letters convey a sense of stability and confidence, implying that the products are reliable and durable. The rounded ends of the letters add a touch of friendliness as if the visual mark is smiling at everyone who sees it. All of this creates the image of a place where one can improve one’s health and maintain an active lifestyle without excessive seriousness or pretentiousness.
