Onur Air Logo PNG
Onur Air: Brand overview
Onur Air, a pioneering budget airline headquartered in Istanbul, Turkey, sought to make air travel accessible to all. Founded by Turkish businessman Cankut Bagan in 1992, the airline began operations with a single Boeing 737-300 aircraft, providing domestic flights within Turkey. Over time, Onur Air grew exponentially, expanding its fleet and routes to become one of Turkey’s leading airlines.
Onur Air responded to the growing demand by rapidly expanding its fleet, putting more Boeing 737 series aircraft into service, including the 737-400 and 737-800 models.
However, throughout its years of operation, Onur Air faced serious financial difficulties, which led to severe financial strain and the eventual cessation of all flights in December 2021.
The problems in the aviation industry continued, and in April 2022, Onur Air had no choice but to declare bankruptcy, leaving behind loyal customers.
Meaning and History
What is Onur Air?
Onur Air began operations in 1992 as a private enterprise in the Turkish aviation sector. In May of the same year, the airline operated its first flight from Istanbul to Ercan in Northern Cyprus, beginning its journey as a low-cost carrier. Over time, the airline grew, and by 2003, it carried its ten millionth passenger, a milestone in the company’s history. The airline continued to expand and grow, steadily increasing its fleet size and route network. In 2015, Onur Air celebrated another milestone by carrying its 100 millionth passenger, strengthening its position in the Turkish air transportation market.
1992 – 2022
Turkish Airlines has chosen a logo that depicts a bird stylized as a flying machine – a hang glider, an airplane, or its tail part. The bird looks proud, which corresponds to the meaning of the word “onur,” which translates as “proud.” The bird is surrounded by a red geometric figure. To the right of it, the name of the company is written in a solid font. To visually separate the words, the designers have highlighted the first half in blue and the second half in gray. The font used is mostly lowercase, with smooth curves and without serifs.
To elaborate on the design, the use of red for a geometric shape can indicate energy, passion, or eye-catching importance. Choosing a bird style reminiscent of a hang glider or airplane tail introduces an element of aviation symbolism, emphasizing the nature of the airline’s business. The smooth curve-oriented sans serif typeface aligns well with modern design principles, creating a streamlined and contemporary look.
