The Onur Air logo shows the way, like the arrows of a compass. Like free, light birds, the brand’s airplanes proudly fly where the Sun and Moon reign. The airliners confidently stay on course, maintaining calm and serenity.
Onur Air: Brand overview
Onur Air, a pioneering budget airline headquartered in Istanbul, Turkey, sought to make air travel accessible. Founded by Turkish businessman Cankut Bagan in 1992, the airline began operations with a single Boeing 737-300 aircraft, providing domestic flights within Turkey. Over time, Onur Air grew exponentially, expanding its fleet and routes to become one of Turkey’s leading airlines.
Onur Air responded to the growing demand by rapidly expanding its fleet and putting more Boeing 737 series aircraft into service, including the 737-400 and 737-800 models.
However, throughout its years of operation, Onur Air faced serious financial difficulties, which led to severe financial strain and the eventual cessation of all flights in December 2021.
The problems in the aviation industry continued, and in April 2022, Onur Air had no choice but to declare bankruptcy, leaving behind loyal customers.
Meaning and History
What is Onur Air?
Onur Air began operations in 1992 as a private enterprise in the Turkish aviation sector. In May of the same year, the airline operated its first flight from Istanbul to Ercan in Northern Cyprus, beginning its journey as a low-cost carrier. Over time, the airline grew, and by 2003, it carried its ten millionth passenger, a milestone in the company’s history. The airline continued to expand and grow, steadily increasing its fleet size and route network. In 2015, Onur Air celebrated another milestone by carrying its 100 millionth passenger, strengthening its position in the Turkish air transportation market.
1992 – 2022
The Onur Air logo is simple and expressive, reflecting the core characteristics of the Turkish airline. At the center of the composition is a red geometric shape resembling an airplane tail or a delta wing. It is placed inside a blue circle, symbolizing the closed nature of routes and a focus on aviation. The circle creates a sense of completeness and stability, tying the logo’s elements together.
The name is positioned to the right of the emblem and written as a single text. However, it is visually divided into two parts through color: “Onur” is highlighted in deep blue, while “air” is colored gray. Blue evokes associations with the sky, calmness, and reliability, while gray adds restraint and professionalism. The font is smooth, with soft curves, giving the text a modern appearance. The slight tilt of the letters conveys a sense of movement and flight.
The red shape of the emblem stands out in its form and meaning. The name “Onur” translates from Turkish as “pride,” and the shape resembles outstretched bird wings. The sharp lines emphasize speed and precision, which are essential for a company involved in air transportation.
The color palette consists of blue, red, and gray. Blue highlights the connection to the sky and travel, red symbolizes energy and motion, and gray adds restraint and balance. Together, these colors make the visual design harmonious and impactful.
The composition conveys the company’s values: reliability, forward momentum, and high-quality service. The simplicity of the forms and well-chosen colors underline the logo’s modernity and professionalism while maintaining a strong connection to aviation.