OpenSkies Logo PNG
OpenSkies’ logo is smooth and gliding, like the trail of an expertly piloted liner. The symbol conveys freedom, comfort, and a focus on the customer’s needs. The emblem includes patriotic touches that link the company to its parent conglomerate in England.
British Airways created OpenSkies in 2007 to capitalize on the new EU-U.S. Open Skies agreement, which took effect in 2008. The agreement allowed European airlines to fly from any EU airport to the United States, not only from their home country. For British Airways, it opened a route into the French transatlantic market, where Air France and U.S. carriers had long dominated.
The airline’s first commercial flight took place in June 2008 between Paris Orly and New York JFK. OpenSkies used Boeing 757-200 aircraft and focused on a premium transatlantic product with three cabin classes. Its service targeted business travelers seeking a smaller operation than major network airlines.
In 2008, British Airways also acquired L’Avion, a French airline operating all-business-class flights between Paris and New York, including Newark. The group integrated L’Avion into OpenSkies, and the combined company continued under the Elysair holding structure, using the OpenSkies brand for passengers. This gave the airline access to both JFK and Newark in its core Paris-to-New York market.
After 2011, OpenSkies became part of International Airlines Group, or IAG, following the merger of British Airways and Iberia. During the 2010s, the airline moved away from a strictly premium model while maintaining its focus on Paris-to-New York. It competed with Air France and later La Compagnie. In 2017, IAG introduced the long-haul low-cost brand Level, using OpenSkies’ operating certificate and structure. In 2018, IAG ended flights under the OpenSkies name.
Meaning and History
What is OpenSkies?
Founded in 2008, OpenSkies was a unique British Airways division that operated transatlantic routes between Paris and New York. It aimed to provide passengers with premium service and an exceptional travel experience. In 2018, OpenSkies rebranded as Level, another subsidiary of the International Airlines Group. This new chapter was short-lived: the airline ceased operations in 2020, primarily due to the COVID-19 pandemic’s impact on global transportation.
2008 – 2018
The OpenSkies logo conveys freedom and the ease of flying. The main text is handwritten and colored blue. The letters connect smoothly, resembling a flight’s trajectory or the soft contours of clouds. This style creates a sense of lightness and motion, emphasizing the company’s name. Blue reinforces the association with the sky and calmness, creating an overall harmonious design.
Below the main text, a red stroke is designed as an elongated line with a pointed end. It evokes an airplane wing or a trail of airflow in the sky. The red color adds vibrancy and energy to the logo, contrasting with the primary blue. This element transitions into the lower section, where the parent company’s name, British Airways, appears.
The name British Airways is written in uppercase letters in a classic style. The font feels formal, yet its modern lines keep it fresh. Slight extensions at the ends of the letters create a serif-like effect while maintaining a contemporary feel. The blue text highlights the sky connection and underscores the brand’s reliability.
The logo’s overall structure balances softness and formality. The upper section, written in a handwritten style, symbolizes movement and lightness, while the lower section adds solidity and emphasizes the connection to British Airways.
The emblem evokes comfort and freedom, reflecting the airline’s approach. Smooth lines, rich colors, and a balanced composition make the logo modern, impactful, and aligned with high service standards.