Orlando Magic Logo

Orlando Magic logoOrlando Magic Logo PNG

The name of the basketball club from Florida, founded in 1989, reflects childhood impressions of urban recreation zones and parks. The Orlando Magic logo conveys the unique spirit of the team, its close connection with the region, and the brand’s sports orientation.

Orlando Magic: Brand overview

Founder:RDV Sports, Inc.
Orlando, Florida, U.S.

In 1985, Florida fans only dreamed of having their own NBA team. A year later, the NBA approved the creation of two local clubs, marking the beginning of a fundamental, albeit not the most noticeable, rivalry.

Both in Miami and Orlando, fans were offered the chance to choose the names of future clubs. Unsurprisingly, the same names, like Heat and Floridians, were featured in both cases. The distinctive feature of the voting in Orlando, organized by the local Sentinel newspaper, was the variety of names related to space themes. This was due to a recent national tragedy: in January 1986, the legendary Challenger shuttle crashed near Florida during its anniversary launch. The disaster claimed the lives of all seven astronauts and severely damaged the entire US space program.

The best remedy for grief is memory, so very soon, “Orlando Challengers” became a favorite in the contest for the name of the future NBA club; less preferred space-related options were “Astronauts” and “Orbits.” The most popular non-space-themed names were Juice, Tropics, Sentinels, Aquaman, and Magic.

As in the case of the “Chicago Bulls,” the final name was suggested by a minor child of the club’s general manager. Pat Williams’ seven-year-old daughter, impressed by local amusement parks, called the city “magical,” which inspired her father to use this word as the team’s name.

Meaning and History

Orlando Magic Logo History

Orlando Magic strived to maintain the element of magic embedded in the franchise’s name first because the logo’s unique brand style makes the team recognizable. Secondly, because of the name proposed by the fans, this option was chosen among more than five thousand versions. Eventually, all logo redesigns evolved from a cartoonish style to a more realistic one. The club had three emblems in total.

What is Orlando Magic?

“Orlando Magic” is a franchise represented in the National Basketball Association since 1989. Its main sponsor is Walt Disney World Resort, and it is owned by RDV Sports, Inc. The team’s home stadium is the Amway Center.

1989 – 2000

Orlando Magic Logo 1989-2000

The debut logo resembled the Magic Kingdom because it was the result of a collaboration between artists from Walt Disney World and The Advertising Works. They offered the team an iconic starry “ball” with lines reminiscent of basketball. The emblem also features a large “Magic” inscription with the letter “A” stylized as a five-pointed star. A similar technique was used in the word “Orlando,” written in a smaller font and placed above. The ball has a silver outline and numerous small stars.

2001 – 2010

Orlando Magic Logo 2001-2010

Before the 2001/02 season, the team decided to change its emblem. They used a different type of ball: silver-blue, large, with three miniature stars in a black curved tail. This variation symbolized the secret magic of the basketball and the power of the club. The franchise name remained in the same script but was placed above the ball.

2011 – present

Orlando Magic Logo 2011-present

After moving to a new arena in the 2010/11 season, another logo revision occurred in 2011. This time, the changes were radical, with the emphasis shifted from graphics to text. Designers made “Magic” large, geometric, and strict, while “Orlando” was small and chopped. Thanks to the style change, the emblem now looks much more serious. The “magic” is stored in the ball under the phrase. It still resembles a falling star.

Alex Martinez, one of the Magic’s executives, stated that the new “Orlando Magic” logo marked the beginning of a new era of excellence for “Orlando Magic” and its fans. Special logos were used on the club’s 10th, 15th, and 20th anniversaries.

Orlando Magic: Interesting Facts

The Orlando Magic joined the NBA in 1989 and has become a well-known team with great highlights and famous players.

  1. Beginning: The Magic started in 1989, at the same time as the Charlotte Hornets, Miami Heat, and Minnesota Timberwolves. They were part of making the NBA bigger.
  2. Quick Success: They got good fast, making the playoffs in their fourth season. This showed they were great at picking and improving players.
  3. Stars Shaquille O’Neal and Penny Hardaway: In the early ’90s, the Magic picked Shaquille O’Neal and Penny Hardaway. These two stars helped the team get to the NBA Finals in 1995 but lost to the Houston Rockets.
  4. 1995 NBA Finals: Getting to the Finals so quickly was a big deal for a new team, even though they didn’t win.
  5. Big Moments: Some big moments for the Magic include Nick Anderson missing four free throws during the 1995 Finals and Dwight Howard’s Superman dunk in 2008.
  6. Dwight Howard’s Time: Drafted in 2004, Dwight Howard took the Magic to the Finals again in 2009. They didn’t win, losing to the Los Angeles Lakers, but it was a great run.
  7. Mascot: Their mascot is Stuff the Magic Dragon. He’s fun and one of the most-known mascots in the NBA.
  8. Amway Center: Opened in 2010, this is where the Magic plays. It’s a modern place with lots of cool stuff for fans.
  9. Retired Numbers: Instead of retiring a player’s number, the Magic have a “Sixth Man” jersey to honor the fans’ support.
  10. Helping the Community: The Magic does a lot for people in Central Florida. Their Orlando Magic Youth Foundation helps kids and families and supports education and health.

The Orlando Magic have had some fantastic players and moments. They’re not just about basketball but also about helping their community, making them a loved team in the NBA.

Font and Colors

Orlando Magic Emblem

After relocating to the Amway Center, the franchise approved a new sign. However, it doesn’t look “magical” like the previous two; it still contains elements of “magic” in the form of three stars, reduced from twenty. The ball is comet-shaped and is located under the club’s name.

Orlando Magic Symbol

In the early versions, the inscriptions were made in an individual font – cartoonish, consisting of letters of different sizes. It also had a star replacing the letter “A.” In the modern version, the font is grotesque, even with discernible characters. All letters are uppercase, and those in “Magic” are complemented by a double line along the edges.

The emblem’s color palette is standard: black, silver-gray, and neon-blue. The last two colors were developed by MacGregor Studio specifically for Orlando Magic.

Orlando Magic color codes

BlueHex color:#0077c0
RGB:0 125 197
CMYK:100 40 0 0
Pantone:PMS 2935 C
BlackHex color:#000000
RGB:6 25 34
CMYK:30 0 0 100
Pantone:PMS Black C
SilverHex color:#c4ced4
RGB:196 206 211
CMYK:5 0 0 20
Pantone:PMS 877 C


What Does the Orlando Magic Logo Represent?

The top line of the logo features the black word ORLANDO, and below it is the blue MAGIC with a white-black outline and shadow. Both parts of the inscription are in the shape of an arch. Below is a gray-blue basketball with black outlines. From it extends a tail, similar to a comet, decorated with three miniature five-pointed stars.

Why is it Called Orlando Magic?

The word “Magic” in the club’s name is dedicated to a local attraction – Walt Disney World Resort, located near the city of Orlando. This entertainment complex is the main sponsor of the local NBA franchise.

When Did “Magic” Change Their Logo?

The last time the Orlando Magic team changed its logo was shortly before moving to the indoor Amway Center, which was to mark the beginning of a new stage in the franchise’s history. This happened in 2011.

Is Orlando Magic a Good Team?

Statistics show that “Orlando Magic” is the second most successful team among the four franchises that joined the National Basketball Association in the 1988-1989 years.