In 1985, fans of Florida only dreamed about their own NBA team. A year later, the NBA approved the creation of two local clubs, which marked the beginning of a principled, although not the most noteworthy, confrontation.
Both in Miami and Orlando, fans were suggested to choose the names of future clubs. It is not surprising that identical names like Heat and Floridians appeared in both cases. A distinctive feature of voting in Orlando, organized by the local newspaper Sentinel, was a variety of names related to space themes. The reason for this was the recent tragedy of a national scale: the legendary Challenger shuttle crashed near Florida in January 1986 during its jubilee launch. The catastrophe took the lives of all seven astronauts and seriously ruined the entire US space program.
The best remedy for grief is a memory, so very soon Orlando Challengers became the favorite participant in the contest of the future NBA club name; Astronauts and Orbits were the less preferred options related to space. The most popular names of anti-star themes were Juice, Tropics, Sentinels, Aquaman, and Magic.
As in the history with the Chicago Bulls, the final version of the name was suggested by a minor child of the club’s general manager. The seven-year-old daughter of Pat Williams, impressed by the local amusement parks, called the city “magical,” which inspired her father to use it for as the team’s name.
Meaning and History
Orlando Magic has tried to preserve the element of magic encoded in the franchise name. Firstly, because it is a unique corporate identity of the logo that makes the team recognizable. Secondly, because of the name suggested by the fans, because this option was chosen among more than five thousand versions. As a result, all logo redesigns are an evolution from a cartoon style to a realistic one. In general, the club had three emblems.
1989 – 2000
The debut logo looks like the Magical Kingdom because it results from a partnership between the artists at Walt Disney World and The Advertising Works. They offered the team the iconic star “ball” with basketball-like lines. The emblem also features a large ‘Magic’ lettering with an ‘A’ stylized as a five-pointed star. A similar technique is used in the word “Orlando,” written in small print, and is located above. The ball has a silver edging and many small stars.
2001 – 2010
Before starting the game in the 2001/02 season, the team decided to change the emblem. For this, she used a different type of ball: a silvery blue, large, and with three miniature stars in a black curved tail. This variation symbolized the secret magic of the basketball and the power of the club. The name of the franchise remained in the same spelling but received a new location – above the ball.
2011 – present
After the team’s moving to the new arena in the 2010/11 season. In 2011, another revision of the team logo took place. This time the changes were dramatic because the emphasis was shifted from graphics to text. The designers made the word “Magic” large, geometric and strict, and “Orlando” small and chopped. Thanks to the change in style, the emblem now looks much more serious. And the “magic” is stored in the ball under the phrase. It still looks like a shooting star.
Alex Martinez, one of the Magic’s leaders, said that the new Orlando Magic logo marked the beginning of a new era of perfection for Orlando Magic and its fans. The special logos were used on the 10th, 15th and 20th anniversaries of the club.
Font and Color of the Emblem
After the change of location at Amway Center, the franchise approved a new sign. Although it does not look “magical” like the previous two, it still contains elements of “sorcery” in the form of three stars remaining from twenty. The ball has a comet-like shape and is located under the club name.
In early versions, the inscriptions were made in an individual typeface – cartoon, composed of letters of different sizes. It also had a star that replaced the “A.” In the modern version, the font is grotesque, even with distinguishable symbols. All letters are uppercase, and in the word “Magic,” they are supplemented by a double line along the edges.
The emblem’s color palette is standard: it consists of black, silver-gray, and neon blue. The last two colors were developed by MacGregor studio, especially for Orlando Magic.