Osram Logo PNG
Osram: Brand overview
Osram, a German corporation known for its advanced lighting products, optoelectronics, and photonic components, has a rich history dating back to 1919. The merger of two well-known light bulb companies, AEG and Siemens & Halske, gave rise to Osram GmbH.
The company has created a wide portfolio of lighting products – from LED lamps and automotive luminaires to electronic control units, luminaires, and sensors. Its advanced solutions are designed for various industries, including construction, transportation, retail, entertainment, healthcare, horticulture, etc.
Osram operates globally, employing more than 23,000 people, with major R&D and manufacturing facilities in Asia, Europe, and the Americas. For many years, the company’s shares were listed on the stock exchange until, in 2019, Ams, an Austrian sensor manufacturer, acquired a controlling stake, turning the company into a private company.
Osram has a long tradition of pioneering innovation, including seminal work on tungsten filament light bulbs in the early 20th century. The company has invested heavily in developing advanced LED lighting technologies, intelligent lighting solutions, and photonic applications in recent years.
In the fiscal year 2020, Osram’s revenues amounted to about 3 billion euros. The company’s products are sold under various brands, such as Osram, Siteco, and Traxon. Although no longer part of Siemens, Osram retains its century-long legacy of pioneering innovations in lighting technology.
Meaning and History
What is Osram?
It manufactures lighting and optoelectronic products, producing LEDs, lighting modules, smart lighting control systems, and components for automotive, industrial, and residential applications. The products are used in architectural lighting, medical equipment, electronics, vehicles, and automation systems, characterized by high energy efficiency, reliability, and precise light distribution.
1911 – 1922
1922 – 1965
1965 – 1979
1979 – 2001
2001 – today
2001 – today
The OSRAM logo consists of the brand name written in orange letters on a white background. The name is the only element of the logo, rendered in a bold sans-serif typeface with solid and confident lines. The letters are even, compact, and symmetrical, making the text easy to read and visually harmonious.
The orange color of the text evokes associations with bright sunlight, emphasizing the company’s connection to the lighting industry. The color brings to mind both the warm glow of a sunset and the comfort of such illumination. The font is bold and geometric, conveying stability and energy, which aligns with the innovative technologies produced by the company.
The letterforms combine smooth curves and straight lines, balancing professional seriousness with approachability. The absence of serifs highlights the brand’s modern and technological focus. The orange lettering appears bold and stylish, supporting the image of a brand confident in its leadership and high quality.
The color and shape of the logo convey a sense of stability and durability. The brightness and intensity of the orange resemble the sun firmly positioned in the sky, symbolizing reliability. The minimalist design reflects clarity and directness in the company’s approach. The logo communicates that the OSRAM brand is experienced and professional in lighting and innovation.