The Oud Milano logo blends tradition and modernity, drawing on the rich heritage of the East and Italian elegance. The design elements convey sophistication, luxury, and meticulous attention to detail, highlighting the pursuit of perfection in every aspect of the product. This attention to detail underscores the brand’s uniqueness in the beauty and fragrance market.
Founded in Milan, the fashion capital, in 2016, Oud Milano began with an idea from Matteo Mornati and Alessandro Tettamanti. Drawing on the rich tapestry of Middle Eastern culture and oud’s captivating charisma, the brand set out to create premium oud-infused perfumes. Oud Milano’s essence fuses Italian sophistication with oriental charm.
As the brand grew, it expanded its repertoire to include fragrances, skincare, makeup, hair care, and chic accessories. Central to its ethos was weaving classic oriental elements, such as ambergris, saffron, and oud, with modern European design, especially in packaging.
In 2018, Oud Milano opened its first signature boutique on Milan’s bustling streets, cementing the company’s growing prestige in luxury cosmetics. As its inimitable fragrances spread beyond Italy’s borders, the brand’s reputation grew, paving the way for its presence in Europe, America, and its inspiring homeland, the Middle East. Oud Milano is a beacon of luxury niche cosmetics, effortlessly blending the best offerings of East and West.
Meaning and History
What is Oud Milano?
Founded in Milan, Italy, in 2016, Oud Milano has captivated customers with its luxury cosmetics. Two passionate Italian business enthusiasts, Matteo Mornati and Alessandro Tettamanti, launched this exquisite brand after being deeply moved by the Middle East’s intriguing heritage and customs. The brand offers a wide range of products, including perfumes, skincare, cosmetics, and hair care products.
2016 – today
The Oud Milano logo embodies elegance and sophistication, reflecting the brand’s essence, which centers on oud, a rare and valuable element of Eastern culture. The primary graphic symbol is a monogram composed of the letters “O,” “U,” and “D,” harmoniously intertwined in a vertical composition. Each letter features clean lines, but their arrangement creates the impression of a complex, deliberate ornament, reminiscent of intricate Eastern patterns. The letter “D” stands out on the side, giving the monogram a unique appearance.
The top of the monogram is adorned with a decorative element shaped like a triple feather, resembling the tip of a calligraphy pen. This element symbolizes delicacy, grace, and craftsmanship, echoing the brand’s focus on detail and quality in its cosmetics. The feather completes the vertical composition and enhances its elegance.
The deep black color emphasizes luxury and prestige. It conveys formality and high quality, aligning with the brand’s image. The text beneath the graphic element is written in a simple sans-serif font. Thin, uppercase letters complement the graphic symbol, balancing the monogram’s complexity with the text’s simplicity.
The name carries a dual meaning. “Oud” highlights the main ingredient, associated with Eastern luxury, fragrances, and rich culture, while “Milano” underscores the brand’s Italian origin, tied to fashion, style, and sophistication. The logo unites two worlds, Eastern exoticism and European elegance, creating a unique visual identity representing the brand’s premium quality and refinement.


