OZ Racing Logo PNG
OZ Racing: Brand overview
OZ Racing, an Italian company, is known as a manufacturer of alloy wheels and related accessories for cars and motorcycles. Founded in 1971, the company is headquartered in San Martino di Lupari, Italy.
The brand has carved a niche in the high-performance automotive industry by offering specialized alloy wheels that significantly enhance performance. These wheels are designed primarily for road racing and high-performance sports cars, emphasizing strength, stiffness, and weight optimization to enhance racing performance.
In addition to wheels, OZ Racing expands its product range with related accessories. These include hubcaps, wheel spacers, tire pressure sensors, and valve caps, providing a complete set of offerings for car enthusiasts.
OZ wheels have found their place in many famous brands of cars, from Formula 1 cars to sports cars such as Ferrari, Lamborghini, Porsche, Mercedes, and others. Regarding road cars, the brand focuses on a wide range of makes and models, including Audi, BMW, Volkswagen, Nissan, Ford, and Subaru, and customizes wheels for each specific model.
OZ Racing’s influence extends to Italy, a representative office in Japan, and branches in the United States and Europe. Their wheels are in cars worldwide, indicating the brand’s global presence.
The company’s reputation in the alloy wheel market is exceptional, and its prestige is matched by its products for OEM and aftermarket. Along with its core products, OZ Racing offers its fans and enthusiasts branded paraphernalia such as T-shirts, hats, key chains, and other accessories, further reinforcing its image as a high-end brand.
Meaning and History
What is OZ Racing?
It manufactures alloy wheels for cars and motorcycles, specializing in combining low weight, strength, and precise geometry. The products are used in motorsports, including Formula 1, rally, and circuit racing, and are also in demand in the tuning sector due to their high-quality machining, aerodynamic performance, and distinctive design.
1971 – 1984
1984 – 1989
1989 – 2016
2016 – today
The OZ Racing logo features a multi-level composition built on a red parallelogram with a distinct diagonal slant. Despite OZ Racing’s specialization in automotive wheels, the logo does not directly reference the company’s products. Contrary to expectations, even the letter “O” is not circular but horizontally elongated, forming an oval shape. The following letter “Z” mirrors this extended structure, enhancing visual consistency. Between them is a square element that serves as a separator, adding neatness to the composition.
The “OZ” name is written in white, in a modern, sans-serif font, creating contrast against the vivid red background. Below it is the phrase “Italian Company,” also in white, written in italic with a rightward slant. The angled text aligns with the overall direction of the parallelogram, reinforcing associations with fast cars and speed.
The use of red in the logo evokes Italy’s passionate and emotional spirit. The white letters convey a sense of high craftsmanship and design talent. The phrase “Italian Company” confirms the brand’s origin, building trust in the quality of its products.
The diagonal shape of the parallelogram gives the logo a sense of technical excellence and speed, which fits perfectly with a brand associated with motorsports. The unconventional shapes of the “O” and “Z,” which deviate from traditional forms, enhance the identity of the OZ Racing brand, expressing its aim to set trends rather than follow established rules.