Passaredo Linhas Aereas Logo PNG
Passaredo Linhas Aereas: Brand overview
Passaredo Linhas Aéreas, a regional-focused airline, originated in the Brazilian city of Ribeirão Preto (São Paulo state) in 1995. Two years later, it began operations. Initially, Passaredo operated mainly on regional routes in southeastern Brazil, using small airplanes. However, after ten years, they began flying all over the country.
In 2010, Passaredo experienced a significant period of growth. Larger aircraft were added to the fleet, and the company began flying to key Brazilian metropolitan areas, including São Paulo, Rio de Janeiro, Brasilia, and Belo Horizonte. By 2015, Passaredo had more than 25 aircraft in its fleet, operating from four hubs in Brazilian cities. The airline carried about 3 million passengers annually.
Unfortunately, 2016 was a difficult year for Passaredo. Brazil was going through a recession, which led to a significant drop in demand for air travel. Combined with rising costs and stiff competition from larger and more established airlines, Passaredo’s financial prospects began to look bleak.
In 2018, the airline temporarily ceased operations due to its inability to negotiate debt repayments, resuming only a limited number of flights thereafter. A year later, Passaredo’s situation worsened, and the airline, unable to raise additional funding, fell into bankruptcy protection and eventually ceased operations after 24 years in the industry.
During its heyday, Passaredo was Brazil’s fifth-largest domestic airline, known for its low-cost regional flights. Unfortunately, difficult economic conditions and an unsustainable development plan led to its eventual collapse.
Meaning and History
1995 – 2008
2008 – 2019
The focus is on the word “PASSAREDO,” although it is colored in a muted gray shade. This part of the company name is located in the center of the logo and is in a large bold sans serif font, but with unique curves in some places. Below it, the phrase “LINHAS AÉREAS” is written in small, thin letters. Above it is a pattern of orange stripes forming three-dimensional waves. To give the emblem a three-dimensional look, the designers used a gradient for the longest of these stripes.
The muted gray of the word “PASSAREDO” serves as a neutral background against which the bright orange stripes stand out. The unique curves of the typography give the design a modern feel. The gradient technique used in the orange stripes enhances the sense of three-dimensionality and gives the logo depth and movement. The contrasting font sizes used for the company name and the phrase below create a visual hierarchy that guides the viewer’s eye.
