PatPat Logo PNG
PatPat: Brand overview
Albert Wang and Ken Gao founded PatPat in 2014 in Mountain View, California. In an effort to find fashionable yet inexpensive clothing for their children, the engineering and fatherhood duo created PatPat primarily as an online hub for budget-friendly children’s clothing.
Under the PatPat banner, customers were introduced to the latest trends in children’s fashion – clothing for babies, boys, and girls – without the high price tags. The brand’s commitment to affordability wasn’t just limited to the U.S.; it soon embarked on a journey to capture the hearts of shoppers around the world.
Utilizing the power of social media and collaborating with influencers, PatPat expanded its reach. Over the years, the store’s virtual shelves have been stocked with items ranging from coordinated family outfits to quirky accessories. To ensure that the products on offer are of the quality claimed while not restricting the budget, PatPat has taken control of the production and supply chain mechanisms.
With its global supply chain network, PatPat is a beacon for thrifty families seeking style. The brand plans to strengthen its presence in the D2C online sphere, continuing its legacy of affordable fashion for every member of the family.
Meaning and History
What is PatPat?
PatPat is a digital marketplace for children’s apparel and accessories. The company was founded in 2014 by engineers Albert Wang and Ken Gao, who sought to develop a more efficient way to shop for children’s clothing. The company’s main goal is to simplify the process and minimize costs for parents looking for high-quality, fashionable clothing for their children. Offering an extensive catalog of clothing from newborns to teens and more affordable prices than conventional retailers, PatPat is a great place for parents to find the perfect outfit for their children.
2014 – today
The American online children’s clothing store has a very soft logo design. It features only smooth lines, starting with the graphic symbol and ending with the letters of the name. The brand name comes first, which is arranged in two levels as it is written in Arabic and English. The short inscription consists of two parts highlighted with uppercase glyphs, while the rest are lowercase letters. In the English version, all the ends of the letters are rounded, both at the top and bottom. Next to the name is a circular element: a red ring with two extensions. One extension is directed inward, and the other outward.
The soft design of the logo makes it friendly and easy on the eyes. The use of Arabic and English indicates that the store is targeting a diverse clientele. The red ring stands out and is unique, so it is easy to remember. The rounded ends of the letters in the English version give the logo a soft and inviting feel.
PatPat color codes
| Radical Red | Hex color: | #e84d57 |
|---|---|---|
| RGB: | 232 77 87 | |
| CMYK: | 0 67 63 9 | |
| Pantone: | PMS 1787 C |
| Shadow Gray | Hex color: | #434343 |
|---|---|---|
| RGB: | 67 67 67 | |
| CMYK: | 0 0 0 74 | |
| Pantone: | PMS 446 C |
