The Peacock logo is simple and compact, symbolizing the diversity and wide range of content available to users of the service. The channel offers shows for all ages and tastes.
Peacock: Brand overview
| Founded: | July 15, 2020 |
| Founder: | Comcast |
| Headquarters: | New York City, New York, United States |
| Website: | peacocktv.com |
Peacock is an entertainment provider accessible through the internet. The ultimate owner is the Comcast Corporation, which manages the product through one of its divisions, NBCUniversal. Around 54 million users have chosen the Peacock.
Peacock is an attempt by the telecom company to keep up with the times, maintaining the popularity and attention of the internet generation. The decision proved to be successful: within the first three months of the service’s operation, 22 million viewers were registered, and this figure doubled within a year. Today, the portal has 9 million paid subscribers and 25 million daily viewers.
Meaning and History
Since Peacock has only existed for a few years, the logo has not yet undergone any changes. This is important for a young streaming project in terms of recognition.
From 2020 to the present, the Peacock service logo consists of the name and a vertical row of 6 multicolored dots.
The name establishes a connection between the service and the founding company, NBCUniversal. Peacock translates to “peafowl,” and the NBC logo is designed in the form of a peacock tail. This connection ensures the recognizability and popularity of the service, which broadcasts programs and films from well-known US channels and studios such as NBC, Telemundo, and Universal Pictures.
Using lowercase letters brings the project closer to its audience, making it more friendly. For subscribers, the service offers additional conveniences and privileges, such as access to new episodes of TV series the day after the premiere, early news broadcasts, and much more.
The first letter, “P,” is stylized as a bird with a tail lowered downward.
What is Peacock?
Peacock is an English-language internet service with movies, news, and series, created by NBCUniversal for the distribution of its content. The service offers free and paid versions. The main server is located in New York.
The colors of the dots correspond to the colors of the feathers in the NBC peacock tail logo. The company owned nationwide radio broadcasting channels, each of which had its color. For example, the Blue Network covered news, while the Red offered music, and so on. There were also White, Orange, and Gold radio stations. This division laid the foundation for the design of the peacock feathers. Their elongated shape with an extension at the end symbolizes radio waves.
In the Peacock logo, the feathers are reduced to dots, which can be interpreted as cross-sections of internet cables. These elements can be interpreted in various ways:
- Diversity of access to content: there is a free version with ads and a limited number of programs, a paid version with 5 minutes of ads per hour and a full set of shows, and a paid plus version without ads.
- A wide range of content in different directions on the service: news, sports, movies, reality shows, and music programs.
- The presence of 25 digital channels broadcasting television broadcasts.
- The dots also resemble TV buttons, allowing you to switch from channel to channel.
Font and Colors
The color palette of the logo lacks only the blue dot to match the bands of the rainbow and the visible color spectrum. The main color of the inscription is black, symbolizing computer font and cables.
The pointed ends of the letters are reminiscent of a bird’s beak and taloned feet.
Peacock color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
