People’s logo represents a company founded by people and for people. The emblem’s light, airy lines reflect flexibility and customer focus. Passengers using the carrier’s services will always receive attentive and respectful treatment.
People’s: Brand overview
People’s, formerly known as People’s Viennaline, is an Austrian airline that has been transporting passengers to their desired destinations since its inception in 2010. Headquartered in Vienna, the airline operates scheduled and charter flights from its hub at St. Gallen-Altenrein Airport in Switzerland, offering passengers convenience and comfort.
People’s Viennaline’s journey began on March 27, 2011, with the first flight departing for Vienna.
In May 2018, People’s Viennaline began rebranding, simplifying its name and dropping the word “Viennaline” to become People’s.
Now headquartered in Vienna and based in Switzerland, People’s offers reliable and efficient air travel services, positioning itself as the preferred choice for travelers seeking quality and convenience.
Meaning and History
What is People’s?
Founded in 2010 under the name People’s Viennaline, the company was established with a clear vision: to offer seamless regional air transportation services focused primarily on the Lake Constance region. The transition to the new name “People’s” in 2018 marked a strategic shift in the company’s development trajectory, expanding its horizons beyond traditional regional routes.
2010 – today
The People’s Airline logo is simple and clear, conveying a sense of accessibility and openness. The main element is the word “PEOPLE’S,” written in a bold, large font. The letters are robust, with smooth, rounded edges, creating an impression of stability and reliability. The design highlights the company’s confidence and commitment to providing quality services.
A distinctive feature of the visual mark is the small “s” at the end of the word. It is smaller than the other letters and slightly raised, adding a sense of dynamism and making the design stand out. The absence of an apostrophe maintains a clean and restrained overall appearance.
The gray color of the text appears neutral and modern. This shade is associated with professionalism and reliability. The white background emphasizes clarity and lightness, evoking a sense of spaciousness, like the sky. Subtle shadows around the letters add depth, making the logo slightly more expressive without overloading it with details.
The rectangular shape containing the word has a gently uneven lower edge, giving the logo a more friendly and “alive” appearance. This element reflects the connection to people, emphasizing the company’s focus on human values. The company’s name draws attention to the fact that passengers and their comfort are the top priority.
Every emblem detail—from the letter shapes to the color palette—underscores simplicity, reliability, and care. It is a visual representation of a company dedicated to convenience and comfortable solutions for its customers.