People’s logo represents a company founded by people and for people. The emblem’s light, airy lines reflect flexibility and customer focus. Passengers using the carrier’s services will always receive attentive and respectful treatment.
People’s, formerly People’s Viennaline, was founded in Austria in 2010 as a small regional airline. The company was created to link Vienna with St. Gallen-Altenrhein Airport in eastern Switzerland, near the Austrian border. The airport was too small for the main networks of large European carriers, which gave the new airline a narrow but defined market.
The first commercial flight took place on March 27, 2011, between St. Gallen-Altenrhein and Vienna. The route served business travelers and regional passengers who needed a faster alternative to traveling through Zurich or larger Austrian airports. For many local passengers, the service offered direct access to the Austrian capital without having to use larger, less convenient hubs.
In the following years, the airline expanded carefully, adding scheduled and charter routes while keeping a small fleet suited to secondary airports. Its model remained focused on regional demand rather than mass traffic. This allowed People’s to operate routes that were too limited for major airlines but still useful to passengers in the German-speaking part of Europe.
In May 2018, the company shortened its name from People’s Viennaline to People’s, reducing the direct link to Vienna in the brand name. In the Swiss-Austrian regional market, it competed with Skywork Airlines, a Bern-based carrier that stopped operations in 2018. On the Vienna route, People’s also operated alongside Austrian Airlines, which had a larger network from Vienna Schwechat. The airline continued to build its operations around St. Gallen-Altenrhein while maintaining the Vienna connection from its early years.
Meaning and History
What is People’s?
Founded in 2010 as People’s Viennaline, the company was established with a clear vision: to offer seamless regional air transportation services primarily focused on the Lake Constance region. The transition to the new name “People’s” in 2018 marked a strategic shift in the company’s development trajectory, expanding its horizons beyond traditional regional routes.
2010 – today
The People’s Airline logo is simple and clear, conveying a sense of accessibility and openness. The main element is the word “PEOPLE’S,” written in a bold, large font. The letters are robust, with smooth, rounded edges, creating an impression of stability and reliability. The design highlights the company’s confidence and commitment to providing quality services.
A distinctive feature of the visual mark is the small “s” at the end of the word. It is smaller than the other letters and slightly raised, adding dynamism and making the design stand out. The absence of an apostrophe maintains a clean and restrained overall appearance.
The gray text appears neutral and modern. This shade is associated with professionalism and reliability. The white background emphasizes clarity and lightness, evoking a sense of spaciousness, like the sky. Subtle shadows around the letters add depth, making the logo slightly more expressive without overloading it with details.
The rectangular shape containing the word has a gently uneven lower edge, giving the logo a friendlier, more “alive” appearance. This element reflects the company’s connection to people, emphasizing its focus on human values. The company’s name highlights that passengers and their comfort are the top priority.
Every detail of the emblem, from the letter shapes to the color palette, underscores simplicity, reliability, and care. It is a visual representation of a company dedicated to convenience and comfortable solutions for its customers.


