People’s Logo PNG
People’s: Brand overview
People’s, formerly known as People’s Viennaline, is an Austrian airline that has been transporting passengers to their desired destinations since its inception in 2010. Headquartered in Vienna, the airline operates scheduled and charter flights from its hub at St. Gallen-Altenrein Airport in Switzerland, offering passengers convenience and comfort.
People’s Viennaline’s journey began on March 27, 2011, with the first flight departing for Vienna.
In May 2018, People’s Viennaline began rebranding, simplifying its name and dropping the word “Viennaline” to become People’s.
Now headquartered in Vienna and based in Switzerland, People’s offers reliable and efficient air travel services, positioning itself as the preferred choice for travelers seeking quality and convenience.
Meaning and History
What is People’s?
Founded in 2010 under the name People’s Viennaline, the company was established with a clear vision: to offer seamless regional air transportation services focused primarily on the Lake Constance region. The transition to the new name “People’s” in 2018 marked a strategic shift in the company’s development trajectory, expanding its horizons beyond traditional regional routes.
2010 – today
The exceptionally simple logo of Austrian Airlines emphasizes its accessibility to the general public. It testifies to the company’s wide customer reach and high reliability. In particular, this is directly hinted at by the massive block letters used for the single inscription. The letters are ultra-bold tall, with a balanced ratio of rounded and flat edges. The only exception is the small “s” hanging at the end of the word “People.” All letters are colored gray. There is no apostrophe. The background is a white rectangle with gray shadows.
The use of gray tones creates a sense of professionalism and sophistication, and the white rectangle with gray shadows is intended to convey purity and simplicity. The large and tall letters emphasize the reliability and accessibility of the brand, making it more appealing to a wider audience. The absence of an apostrophe and the small “s” at the end denotes minimalism, reinforcing the straightforwardness and simplicity of the logo.
