Perimeter Aviation Logo PNG
Perimeter Aviation: Brand overview
Perimeter Aviation, a regional airline based in Winnipeg, Manitoba, Canada, began operations in 1960. Initially, the airline operated charter flights and air cab services in the northern regions of Canada.
In the following decades, namely the 1970s and 1980s, Perimeter Aviation expanded its horizons by offering scheduled passenger and cargo services. These flights served isolated industrial and mining sites located in northern Manitoba and Nunavut.
In the 1990s, the airline moved to larger aircraft and added new destinations in western Canada. This period also saw the establishment of major operating centers in Winnipeg and Thunder Bay.
In 2003, Exchange Income Corporation acquired Perimeter Aviation, paving the way for the airline’s expansion into new regions. Armed with additional capital, Perimeter began offering medical evacuation services and moved into flight training.
Perimeter Aviation now operates a diverse fleet of turboprop and jet aircraft. The airline operates scheduled passenger services, charter flights, specialized cargo services, and medical evacuation services throughout Canada.
Despite its evolution, Perimeter Aviation remains true to its original mission to serve northern Canada by providing essential air transportation services. In addition to its regional specialization, the company offers an expanded range of scheduled and charter flights throughout North America.
Perimeter Aviation has been in operation for over six decades, growing from a modest charter airline in the north to a key regional carrier in Canada. Known for its reliability and commitment to serving remote areas, the airline has successfully adapted to changes in the marketplace and continues to do so.
Meaning and History
Before 2009
2009 – 2015
2015 – today
Perimeter Aviation is a local airline operating in two Canadian provinces. The airline’s emblem is an oval ring, symbolizing unity and stability. In addition, the slightly sloping ellipse speaks of innovation, forward motion, and dynamism. The emblem is located in the background but is easily visible due to its orange color. The foreground is dominated by the brand name in gray and divided into two lines. Both words are right-aligned and bold, although the word “PERIMETER” is much larger than “AVIATION.”
The orange color of the ellipse is eye-catching and radiates warmth and optimism – characteristics favorable to a local airline seeking to bring communities together. The gray text creates an understated contrast, emphasizing the brand’s straightforwardness and reliability. The difference in the size of the words “PERIMETER” and “AVIATION” helps to emphasize the specificity of the airline – serving a certain perimeter or region – while at the same time reminding that it operates in the aviation sector.
