Since its founding in 2015, Plutus has made great strides in bridging the gap between existing cryptocurrencies and fiat money. The company offers a comprehensive solution combining decentralized Bitcoin transactions with the convenience of centralized fiat banking. Recently, Plutus revealed a new logo and corporate identity to appeal to a broader audience and better reflect its unique approach.
The old logo featured a modern take on the Greek god of wealth, Plutus, with a simple, elegant sans serif typeface and a sleek, single-thickness stroke style. The gold tone added a sense of elegance and financial solidity. However, the company redesigned its logo to align with the contemporary cryptocurrency aesthetic.
The new logo eliminates the depiction of Plutus in favor of a more conventional style common in cryptocurrency symbols. The first “P” now has an extra line, resembling the Bitcoin ₿ and fitting well with other currency symbols like $, ¢, £, and €. This subtle yet impactful change ensures its recognition and promotes diversity in the cryptocurrency and banking industries. The design also allows the symbol to be seen as an abstract plus sign, enhancing the positive associations with the company name.
Regarding the new persona, the company has moved away from the often arcane and intimidating aesthetics of Web3 and crypto. Instead, the brand now has a friendlier, more whimsical appearance. This shift is immediately reflected in the typographic selection. Youth from AllCaps is the main typeface used in the new design. It’s a sweet and slightly quirky sans serif that gives the brand’s visual language a playful and approachable vibe.
The new visual identity is further enhanced by using flat-spot illustrations that are both 3D and lively. Smooth, enjoyable, and bouncy animations bring these graphics to life, giving the brand a dynamic and captivating character. One of the most charming features of these illustrations is their upward flow, reminiscent of social media interactions where users see real-time likes and engagement. This visual cue subtly suggests positive user experiences and interactions within the Plutus ecosystem.
Plutus has also focused on incorporating images of everyday people into its branding. This contrasts with the typical “crypto lords” often portrayed in cryptocurrency marketing. Plutus aims to make its platform more approachable and inclusive by showcasing real, everyday users. Fun illustrations of products that can be purchased with an account are often added to these images, highlighting the service’s practical, real-world uses.
A major company feature is its user-friendly interface, which functions like a bank and lets users easily manage fiat and cryptocurrency accounts. Users can link their cryptocurrency wallets and interact with both asset types through the software without disclosing their private keys. This functionality demonstrates Plutus’s commitment to maintaining user security and privacy.
The PlutusDEX, a specially designed decentralized exchange, allows users to trade money between fiat and cryptocurrency without relying on a third party. This feature ensures users have complete control over their assets, providing high security and autonomy.
Accompanying the software is the Plutus Debit Card, which can be loaded with both fiat money and converted cryptocurrencies. This card can be used at over 60 million retailers worldwide, facilitating Bitcoin payments in everyday transactions. The card also offers 3% cryptocurrency back on purchases, making it one of the most rewarding accounts on the market.
In conclusion, Plutus’s new logo and brand design reflect the company’s dedication to making cryptocurrencies usable and accessible for everyday use. With its welcoming and entertaining design, strong security features, and practical applications, Plutus positions itself as a major player at the intersection of traditional and digital money. The redesigned visual identity and logo modernize the brand, making it more approachable and relatable to a wider audience.
