Power Rangers is a US entertainment media franchise based on a superhero television series. Its creators are Haim Saban and Shuki Levy. They used the Japanese TV classic Super Sentai produced by the Toei Company as their base. The project includes a large list of products: animated series, movies, comics, toys, video games, one board game, and even a play. His first character is the ranger Mighty Morphin, who appeared in 1993. The franchise had several owners: for some time, the program was released under Saban Entertainment (until 2002), then it was bought by the Walt Disney studio (owned until 2010), then by Saban Brands (until 2018). Hasbro currently owns it.
Meaning and History
The idea of adapting the Super Sentai series for US television viewers has been around since the 1970s. This happened after the American studio Marvel Comics and the Japanese agency Toei Company signed a concept exchange agreement. They co-created a Spider-Man television project for Japan and presented three episodes of the Super Sentai series, which was a huge hit with viewers. Haim Saban decided to convert it to the format for the United States.
This idea came to him in the 80s of the last century during a trip to the Land of the Rising Sun. Then he settled in a hotel, where he saw a sensational TV show. The developer was on fire with the idea of creating something similar for America because superheroes fighting monsters seemed interesting to him. He then filmed a test episode, but any American studio did not accept it. The project took off only in 1992 when Saban turned to Fox Kids. A year later, the program went on air.
In the relatively short history of the franchise, her visual identity has been changed eight times, so she has nine original emblems. Despite the similarity at a cursory glance, they still have some differences.
1993 – 1996
The debut logo consists of a three-dimensional composition executed in a rich yet delicate palette. Her main colors are gradient green, fuchsia of a restrained pink spectrum, purple, silver, yellow. In the center is golden lightning, which has several zigzags. They are voluminous, with a massive three-dimensional top and a sharp bottom. In the end, there is a reflection collected from chaotic strokes. It symbolizes a powerful electrical discharge. This element separates the words “Power” and “Rangers,” confirming the superpower of the heroes. The inscription is underlined with lines in the form of a platform. A wall is located next to it in a semicircle; the text part is separated from the background – a black circle surrounded by a wide ring.
1996 – 2002
The designers changed the font, style, color, and layout of the emblem but kept the main components. In this case, the main inscription looks more brutal than before. The letters are large, massive, sans-serif, with shadows and cut corners. The plate on which they are located is not curved inward but outward. The color scheme is a cool blue with chrome highlights and an icy sheen. Lightning is not placed sideways but directly and still stands in the middle of the franchise name, dividing it into two parts. Next to it (top left) is the word “Saban’s” in small letters.
2003 – 2009
The developers have completely retained the visual identity sign this time but changed its palette and added a few elements. Thus, a triangle appeared below, pointing outward with a sharp end and a golden flash on the lightning tip. Both the text and the background received a bold black stroke. The color from the cold spectrum turned into a warm one and became red-silver. Green has also disappeared – blue is used instead. The “Saban” inscription has been removed.
2010 – 2018
In 2010, the designers removed the background, so the text remained the only element of the Power Rangers identity. It is made in gradient shiny chrome. The shadow on the letters acquired a rich red color, which added expressive contrast to the emblem.
2011 – 2012
The logo has gone through three changes. First, the “Saban’s” inscription returned to its original place, as on the emblem of 1996. Second, the zipper became so large that its sharp end was as long as the protruding letters “P” and “S.” Thirdly, all elements received a common black border.
2013 – 2016
This emblem is very reminiscent of the 2018 silver/red variant. The difference between them is only in two details: the word “Saban’s” and a thin black line that covers the entire logo. Lightning authors reduced to the previous size.
This version is radically different from the rest of the logo. The text in it is located directly and not in the form of an arch. The letters are two-sided convex: they have shadows both below and above. The “R” at the beginning of the word “Rangers” has a sharp point on the left stem. Lightning is depicted as classical – smooth, with clean edges and sharp zigzags. The “Saban’s” inscription is colored red and moved to the right.
Again, the logo has a wide curved zipper with a massive top and a sharp bottom. This is an identical repetition of the emblem of 2010, but with the word “Saban’s” made in the same style as the main element. The letters are metal, with a chrome effect. The shadows are red, deep shade.
The new emblem was announced in advance when the Hasbro brand acquired the rights to goods from the Bandai brand – in particular, three months before purchasing the entire franchise. The logo depicts a signature lightning bolt with a bright reflection at the end, from which rays diverge to the right and left. The letters are geometric, large, oblique. They do not have serifs and wide shadows – only a narrow band with rainbow spectrum illumination. And each letter has its color. The designers moved the word “Saban’s” to the left (at the beginning of the name) and placed it behind the “P.”
2019 – today
In the modern version of the logo, the “Saban’s” designation and rainbow-colored rays are removed, as is the shiny spot at the bottom of the lightning bolt. Gradient transitions between gray and graphite colors have been softened. Otherwise, the current version corresponds to the previous one.
Font and Colors of the Emblem
The logo retained its original identity despite many modifications: a lightning bolt and an inscription divided into two halves. The changes affected details related to the emergence of new franchise products or their transition from one owner to another. The palette also moved from complex to simple. Therefore, at first, various bright colors prevailed, and now the color scheme is limited to silver and red.
The inscription on the emblem is individual, as it was created specifically for this project. The letters are large, strict, voluminous, with even edges and cut corners. The colors in the logo are mostly restrained and consist of white, red, black, yellow, and silver in several shades.