The Precision Air logo resembles a swift gazelle. The emblem indicates that the company connects parts of Africa, helping passengers move quickly within the continent. The company values the diversity of the nation’s people and strives to provide all Africans with top-notch service.
Precision Air: Brand overview
Founded in 1991, Precision Air Services Plc has been instrumental in connecting Tanzania with the rest of East Africa. Based at the Julius Nyerere International Airport in Dar es Salaam, the airline has become one of the leading carriers in the region, offering scheduled passenger services to Nairobi, Entebbe, and various Tanzanian airports and airstrips.
Precision Air was established in January 1991 and commenced operations in 1993, revolutionizing air transportation in Tanzania.
Precision Air’s journey in the aviation industry has had ups and downs. In June 2013, Precision Air faced financial difficulties due to losses incurred on flights to Johannesburg, South Africa.
Precision Air has demonstrated its resilience by continually improving its operations, increasing reliability, and expanding its route network.
Meaning and History
What is Precision Air?
Established in 1993, Precision Air Services Plc has grown to become Tanzania’s leading airline, with its headquarters at Julius Nyerere International Airport in Dar es Salaam. Starting as a private charter airline, it has grown strategically and now serves a wide network of routes. In 2003, the company entered into a strategic partnership with Kenya Airways, strengthening its market position and paving the way for its successful listing on the Dar es Salaam Stock Exchange in 2011.
1993 – today
The Precision Air logo is based on the ideas of speed and grace. Its main element is the silhouette of a gazelle depicted in mid-leap. The elongated figure conveys energy and motion. The gazelle’s yellow color adds warmth and richness, evoking the African sun and the nature of Tanzania.
The logo’s background is dark green, symbolizing nature and stability. The combination of yellow and green reflects the company’s region, showcasing harmony between nature and life. A diagonal line divides the background, adding dynamism and enhancing the sense of motion.
The company name is placed on the left. The word “Precision” is written in white with a slight tilt, creating a sense of accuracy and focus. “Air” is highlighted in green, visually connecting it with the main background. The font is bold and italicized, emphasizing energy and forward momentum.
Below the name is the slogan, written in a thin sans-serif font. The white stands out against the bright background, while the clean lines ensure readability, demonstrating the company’s professional approach.
The logo reflects the company’s core values: precision, reliability, and comfort. The silhouette of the gazelle symbolizes speed and ease, emphasizing convenience and efficiency. The color palette and composition give the design a unique character and balance between tradition and modernity.