PrestaShop Logo PNG
The PrestaShop logo reflects innovation, accessibility, and support, highlighting the brand’s role as a leading platform for creating and managing online stores. The penguin image in the design emphasizes friendliness and reliability, symbolizing the company’s commitment to helping entrepreneurs build successful online businesses. The company provides powerful and flexible e-commerce tools, making it easier for users worldwide to launch and grow online stores.
PrestaShop: Brand overview
Founded in 2007 in the heart of Paris, France, by the visionary duo of Bruno Leveque and Igor Schlumberger, PrestaShop has become a beacon for aspiring retailers looking to make a name for themselves online. This e-commerce toolkit, based on open-source technology, was created to allow small businesses to create online stores at no cost.
In the beginning, PrestaShop was mainly focused on the European market, but it didn’t stay there for long. It soon spread worldwide, making it a leading open-source e-commerce platform. From a rudimentary shopping cart mechanism, PrestaShop has evolved into a sophisticated platform replete with multiple themes and add-ons. The platform has undergone a significant metamorphosis, releasing landmark versions such as PrestaShop 1.0 in 2009, 1.5 in 2013, and 1.7 in 2017, each bringing significant technological and functional improvements.
In 2013, PrestaShop joined forces with PayPal to streamline the payment process for various customers. As the platform evolved, it strengthened its position through alliances, providing a more comprehensive set of services. By 2023, the benefits of PrestaShop could be seen in over 300,000 digital storefronts, spread from the busy streets of Europe and America to the diverse worlds of Asia and Africa in 60 languages.
The heart and soul of PrestaShop has always been its open-source ethos. Although PrestaShop offers premium services and add-ons for corporate audiences, its foundation remains free. Still based in Paris, PrestaShop, with CEO Bruno Leveque at the helm, epitomizes the panacea of e-commerce for SMEs worldwide.
Meaning and History
What is PrestaShop?
PrestaShop is a remarkable free and open-source e-commerce platform developed in PHP language that has significantly changed the field of online stores. Over 300,000 active implementations – from small online stores to multinational companies – use PrestaShop to manage their online stores. The platform originated from the pioneering ideas of two scientists, Igor Schlumberger and Bruno Leveque, at the EPITECH School of Information Technology in Paris, France. Originally presented under the name phpOpenStore and available in English and French, it was quickly translated into thirteen languages within three months, confirming PrestaShop’s global appeal.
2007 – today
The PrestaShop logo appears bright and friendly, reflecting the spirit of an online commerce company. The central element is a cartoonish Atlantic puffin with a red beak and a gentle smile. Its image emphasizes accessibility and ease, which are crucial for a software solutions platform.
The bird’s head is designed in a geometric style, using shades of gray to create depth. Black eyes add liveliness, while details like the yellow accent on the beak make the image more dynamic. The composition is set against a blue circular background, creating a sense of space and lightness.
The brand name is placed below the image. The font is simple and modern: lowercase letters, except for the initial “P” and “S,” which highlight the main points. The name is divided by colors: “Presta” is in a plum shade, associated with creativity, while “Shop” is in purple, adding energy and vibrancy.
The meaning of the name is easy to understand. “Presta” points to functionality and services, while “Shop” directly relates to commerce and online stores, the platform’s primary focus. The emblem conveys the brand’s idea of convenience and ease of use.
The friendly style and bright colors create the image of a company focused on openness and helping users, which is suitable for those seeking e-commerce solutions.