Prisma Logo PNG
The Prisma logo is reminiscent of the nutritional pyramid and promises consumers plenty of fresh fruits, vegetables, meat, and fish. The emblem shades emphasize selling organic products, which is another network plus.
Prisma: Brand overview
Prisma’s history began inside Finland’s cooperative retail system. In 1904, SOK was founded as the central organization of Finnish consumer cooperatives, later forming the base of S Group. Its model treated customers as co-owners and gave them purchase bonuses.
The first S Group hypermarket opened in Turku in 1971 on Tampereentie under the name Sokos Market. On November 22, 1972, the first Prisma store opened in Seppälä, Jyväskylä. The name came from a nearby glass commercial building shaped like a prism, a familiar local landmark. During the 1970s, S Group opened large stores in Kouvola, Oulu, Pori, Seinäjoki, and Tampere, some under the Prisma name and others under different names.
For years, regional cooperatives managed hypermarkets with different formats, product ranges, and names. In 1987, the first hypermarket in the Helsinki area opened in Malmi. In 1988, SOK began consolidating S Group retail under national brands and made Prisma the common name for all S Group hypermarkets. By the end of 1995, Finland had 28 Prisma stores.
Prisma’s main Finnish rival became K-Citymarket, owned by Kesko. In 2000, Prisma expanded to Estonia through AS Prisma Peremarket. Later, it entered Latvia, Lithuania, and Russia, but the Latvian and Lithuanian stores closed in 2017. On March 4, 2022, S Group announced its withdrawal from Russia following the start of the war in Ukraine, and closed all its Russian Prisma stores.
Meaning and History
Throughout its existence, the Prisma brand has not changed its logo. The company’s recognition is high not only in Finland but also far beyond its borders. Therefore, management does not consider it necessary to make any changes. To create a logo, the authors chose fresh, bright colors to evoke positive feelings among the target audience. The chosen format reflects the company’s development and its attitude to its field of activity.
The basis of the logo is the name “Prisma” in green in bold type. An emblem has also been added to the left of the name, which consists of three triangles of different colors. It is the emblem used as an icon for the Finnish hypermarket chain. The purple triangle sits on top of the yellow and orange. We can say that they form one large triangle.
What is Prisma?
This is one of the largest hypermarket chains in Finland, and it can only be matched by a recognized leader, the Kesko K-Citymarket brand. Until recently, namely, until 2017, the presented network was also present in the Lithuanian and Latvian markets.
The Prisma management did not choose the indicated geometric figure by chance. The triangle is historically perceived as a symbol of development and growth. Pleasant, light colors were not chosen by chance because they should positively impact potential clients, making them interested not only in the hypermarket chain but also in the products available there.
Even though the company has used this logo for a long time, it is still fresh and modern.
Font and Colors
The main title, “Prisma,” is in bold green. The author used capital letters without serifs. All lines in the letters are made with straight lines. As a result, each character has a pointed apex. Also, the corners of the letters “M” and “A” create a triangle. Thus, the logo’s author tries to emphasize the company’s special approach to brand development. The font used for the name is closest to Ealing Black. The creator of the logo made only minimal changes to the lettering style.
The color palette of the company’s name includes dark green, which symbolizes life, suggesting that customers of the hypermarket chain can purchase organic products without difficulty. For the triangles that make up the brand logo, soft, light colors were used: purple, orange, and yellow. Together, they should evoke positive emotions and friendliness among the target audience.