Prisma Logo

Prisma LogoPrisma Logo PNG

Prisma is a Finnish hypermarket chain founded in 1972 by the S-Group holding. The company’s activities mainly focus on the local market because 58 stores are open in Finland. However, the chain’s hypermarkets are also located in Estonia and Russia (8 and 15, respectively). Prisma shoppers receive a large selection of organic products, including vegetables, fruits, meats, and fish. The company regularly updates its product range to attract the attention of potential buyers. They are supplied from 30 countries of the world, which directly indicates the company’s scale.

Meaning and History

Prisma Symbol

What is Prisma?

This is one of the largest hypermarket chains in Finland, which can only be competed by a recognized leader in the face of the Kesko K-Citymarket brand. Until recently, namely, until 2017, the presented network was also present in the Lithuanian and Latvian markets.

Throughout its existence, the Prisma brand has not changed its logo. The company’s recognition is at a high level not only in Finland but also far beyond its borders. Therefore, management does not consider it necessary to make any changes. To create a logo, the authors decided to use fresh and bright colors that should evoke positive feelings in the target audience. The chosen format reflects the features of the company’s development and its attitude to the field of activity.

The basis of the logo is the name “Prisma” in green in bold type. An emblem has also been added to the left of the name, which consists of three triangles of different colors. It is the emblem used as an icon for the Finnish hypermarket chain. The purple triangle sits on top of the yellow and orange. We can say that they form one large triangle.

The Prisma management did not choose the indicated geometric figure by chance. The triangle is historically perceived as a symbol of development and growth. Pleasant, light colors were not chosen by chance because they should positively impact a potential client, causing him to be interested not only in the hypermarket chain but also in the products that can be purchased there.

Even because the company has used this logo for a long time, it is still fresh and modern.

Font and Colors of the Emblem

Prisma Emblem

The main title, namely “Prisma,” is in bold green font. The author used capital letters without serifs. All lines in the letters are made with straight lines. As a result, each character has a pointed apex. Also, the corners of the letters “M” and “A” create a triangle. Thus, the logo’s author tries to emphasize the company’s special approach to brand development. The font in which the name is made is closest to Ealing Black. The creator of the logo made only minimal changes to the lettering style.

The color palette of the company’s name consists of dark green, which symbolizes life, indicating that customers of the hypermarket chain will be able to purchase organic products without any problems. For the triangles that make up the brand logo, soft, light colors were used – purple, orange, and yellow. Together, they should evoke positive emotions and friendliness among the target audience.