Prisma Logo PNG
The Prisma logo resembles a nutritional pyramid and promises consumers plenty of fresh fruits, vegetables, meat, and fish. The emblem’s shades emphasize its sale of organic products, another network plus.
Prisma’s history began inside Finland’s cooperative retail system. In 1904, SOK was founded as the central organization of Finnish consumer cooperatives and later became the basis of S Group. Its model treated customers as co-owners and gave them purchase bonuses.
The first S Group hypermarket opened in Turku in 1971 on Tampereentie as Sokos Market. On November 22, 1972, the first Prisma store opened in Seppälä, Jyväskylä. The name came from a nearby glass commercial building shaped like a prism, a familiar local landmark. During the 1970s, S Group opened large stores in Kouvola, Oulu, Pori, Seinäjoki, and Tampere, some under the Prisma name and others under different names.
For years, regional cooperatives managed hypermarkets with different formats, product ranges, and names. In 1987, the first hypermarket in the Helsinki area opened in Malmi. In 1988, SOK began consolidating S Group retail under national brands and made Prisma the common name for all S Group hypermarkets. By the end of 1995, Finland had 28 Prisma stores.
Prisma’s main Finnish rival became K-Citymarket, owned by Kesko. In 2000, Prisma expanded to Estonia through AS Prisma Peremarket. Later, it entered Latvia, Lithuania, and Russia, but closed its Latvian and Lithuanian stores in 2017. On March 4, 2022, S Group announced its withdrawal from Russia following the start of the war in Ukraine, and closed all its Russian Prisma stores.
Meaning and History
Throughout its existence, the Prisma brand has not changed its logo. The company is well known not only in Finland but also far beyond its borders. Therefore, management sees no need to make changes. To create a logo, the authors chose fresh, bright colors to evoke positive feelings among the target audience. The chosen format reflects the company’s development and its attitude to its field of activity.
The logo is based on the name “Prisma” in bold, green type. An emblem has also been added to the left of the name, consisting of three triangles in different colors. This emblem serves as the icon for the Finnish hypermarket chain. The purple triangle sits on top of the yellow and orange. Together, they form one large triangle.
What is Prisma?
This is one of the largest hypermarket chains in Finland, and it can only be matched by a recognized leader, the Kesko K-Citymarket brand. Until recently, namely, until 2017, the presented network was also present in the Lithuanian and Latvian markets.
The Prisma management did not choose the indicated geometric figure by chance. The triangle is historically perceived as a symbol of development and growth. Pleasant, light colors were not chosen by chance; they are intended to positively influence potential clients, making them interested not only in the hypermarket chain but also in the products available there.
Although the company has used this logo for a long time, it still feels fresh and modern.
Font and Colors
The main title, “Prisma,” is in bold green. The author used capital letters without serifs. All lines in the letters are made with straight lines. As a result, each character has a pointed apex. The corners of the letters “M” and “A” also form a triangle. Thus, the logo’s designer emphasizes the company’s distinctive approach to brand development. The font used for the name is closest to Ealing Black. The logo creator made only minimal changes to the lettering style.
The color palette of the company’s name includes dark green, which symbolizes life and suggests that hypermarket chain customers can easily purchase organic products. For the triangles in the brand logo, I used soft, light colors: purple, orange, and yellow. Together, they should evoke positive emotions and a sense of friendliness in the target audience.