ProtonMail Logo

ProtonMail LogoProtonMail Logo PNG

Letters placed in the ProtonMail logo look like they were carved from stone. The emblem promises reliable protection and tells about the mail that stores information in the depths of a mighty rock. No one will open the message except for the addressee.

ProtonMail: Brand overview

Founded:16 May 2014
Founder:Proton AG
ProtonMail is a unique encrypted webmail service created based on the research of the European Organization for Nuclear Research (CERN) staff. The owner of the development is a large Swiss company Proton Technologies AG. Its data centers are located in a special bunker built inside a granite rock (about 1000 meters deep). The design is so strong that it can withstand even a nuclear strike. This location was not chosen by chance. After all, the developers created not just a messaging service but a reliable service with a high level of privacy and security.

Meaning and History

ProtonMail Logo History
The service has been in existence for over seven years. During this period, the developers made various changes, looked for improvement opportunities, and updated the software component. But, one thing has always remained the same – stable and safe operation. This is also confirmed at the level of visual identification of the webmail service. The logo has not changed since the creation of ProtonMail.

The first version of the email service was introduced to the world in 2013. During this period, the number of reports of increased control over user correspondence on the Internet increased. The current situation outraged not only ordinary citizens but also scientists. One of them came up with the idea of ​​creating a service whose content could only be viewed by its owners. It was Andy Yen – a student at Harvard and a part-time employee of CERN.

He was determined to bring his development to life and turned to his colleagues Wei Song and Jameson Stockman for help. Together they managed to create a unique email service that surpassed all existing services in terms of security. So communication on the Internet was brought to a new level, in which a respectful attitude toward the privacy of users can be seen.

ProtonMail Symbol

The developers acknowledge that during the creation of ProtonMail, they used Lavabit’s security level, the functionality, and design of the popular Gmail service, as well as some Snapchat add-ons as benchmarks. This was also reflected in the visual identification. The logo of the new webmail service was made in the best traditions of postal services.

A discreet color scheme was chosen for the design, which consisted of one color-rich blue. The hue is close to a deep dark gradient, demonstrating a high level of confidence and reliability. In addition, the visual identity is built on stability. This is evidenced by the uniform color of all signs and the same font. The image is complemented by a lock icon located in front of the inscription. It symbolizes the main values ​​of the service – security, and privacy.

In the following years, the email service developed rapidly. 2016 was a particularly productive year, as it was then that mobile applications were created. Add-ons still work on both Android and IOS. The logo and corporate identity have not changed.

2014 – 2022

ProtonMail Logo 2014

The castle and the name of the service are used as an emblem. The icon is symbolically placed in the first place, as it demonstrates the priority direction. The inscription is made in the same style as the castle. In general, the logo looks strictly and concise, confirming the desire for confidence.

The ProtonMail logo is an example of visual balance. It harmoniously combines a two-word inscription and a stylish element in the form of a lock. They are made in a solid and dark color scheme associated with reliability and quality. An intense deep shade of blue emphasizes the expressiveness of the emblem. It stands out well from other email services. This, too, lies at the heart of the idea that ProtonMail is a non-standard service.

A bold sans-serif font is chosen for the inscription. Two words, although written without spaces, stand out against each other. Both are written in capital letters. This is an important feature because it becomes clear in which direction the service is working at a glance at the emblem. In addition, the letters in the name have soft cuts, which dilute the severity of the logo and inspire confidence among users.

2022 – today

ProtonMail Logo

At the end of May 2022, ProtonMail was forced to change its visual identity as it moved from an email service to a suite of privacy tools. This is how the Proton ecosystem appeared, where the Proton Mail brand (now with a separate spelling of the name) took a separate place along with other services: Drive, Calendar, and VPN. To streamline the identity of all services, the designers developed the concept of “magic portals.” Allegedly, each icon is a passage to a parallel universe in which users’ personal information is stored. Therefore, all icons are translucent.

The new ProtonMail symbol is based on the bottom half of the old logo. The developers removed the padlock as they wanted to create a sense of accessibility, leaving only the bottom of the envelope. It is depicted in dark blue, and on the right, it is complemented by wide stripes with a light blue gradient, which makes it look like the envelope is bifurcated. Nearby, as before, is the name of the mail service, but this time the words are separated and written in two shades of blue: dark and rich-bright.

Font and Colors

ProtonMail Emblem

Especially for Proton, the designers created a font that hints at encryption keys. This is a bold geometric grotesque with smoothed corners and many rounded glyphs. The case of letters remained classic, but after the update, a space appeared between the words.

The color scheme has also changed dramatically: the logo is dominated by a purple hue connecting all the ecosystem icons. At the postal service, they painted the envelope and the second part of the name. Moreover, in the graphic symbol, a gradient creates the effect of depth. As for the first word, it’s dark purple. This is a nod to the muted purple used by ProtonMail in the past.

ProtonMail color codes

Lavender BlueHex color:#c8bbff
RGB:200 187 255
CMYK:22 27 0 0
Pantone:PMS 264 C
Tropical IndigoHex color:#a994ff
RGB:169 148 255
CMYK:34 42 0 0
Pantone:PMS 2655 C
Neon BlueHex color:#6d4aff
RGB:109 74 255
CMYK:5 71 0 0
Pantone:PMS 266 C
Russian VioletHex color:#1b1340
RGB:27 19 64
CMYK:58 70 0 75
Pantone:PMS 2765 C