The console received a PS3 logo that largely echoes the emblem of the previous model. However, there is a significant difference between them. In this version, there are no straight angles – only streamlined turns. All glyphs are rounded, smooth, and sleek. This reflects the high adaptability of the device and the convenience of its application.
PS3: Brand overview
Founded: | 2006 – 2017 |
Founder: | Sony Interactive Entertainment |
Headquarters: | California, U.S. |
Meaning and History
The creation of the PS3 began in 2001 when the head of Sony Computer Entertainment, Ken Kutaragi, announced the company’s work on the Cell processor along with IBM and Toshiba. Several teams were involved in the project, one of which was led by Shuhei Yoshida. His group dealt with hardware for the release of next-generation video games. So it’s no surprise that in 2005, the programmers’ focus shifted entirely to them. As a result, the PlayStation 3 release first appeared in the spring of the same year. Its debut took place at the E3 exhibition.
The novelty’s name remained the same, as it is another representative of the consoles of the same family. However, the developers added the next ordinal number and created another logo. Thus, the familiar visual identity gained individual features. Therefore, while maintaining the previous style, the designers simply changed it – improved it to make it recognizable. From the moment the consoles were launched until the end of their production, the gaming brand had two original emblems.
What is PS3?
PS3 is an abbreviation for the PlayStation 3 console, released by Sony Computer Entertainment. It hit the market in 2006 and ceased production in 2017.
2006 – 2009
The Sony console was released with a text logo based on the Mata T-26 font. It served as inspiration for creating the console itself since its shape is streamlined, smooth, and rolling, instilling confidence in control of the situation and its safety. At the same time, the emblem contains two lines with different types of names: PS3 (first row) and PlayStation 3 (second level). At the top, the inscription is short, with narrow inter-character spacing and an attached three, and at the bottom – full, with wide spacing between glyphs and a separately standing number “3”. Both texts have a right-leaning tilt and are executed in uppercase letters.
2009 – 2017
When Sony Corporation produced the Slim console, they updated its logo. The modernization affected the font, which was then used until the end of production of the seventh-generation gaming console. This time, the glyphs resembled the symbols from the PS2 emblem but in a more streamlined form. That is, they were just as open but rounded. The full name was placed on a separate line and was executed in a grotesque style, where the “S” looked like a step rather than a classic letter. The color remained the same – monochrome.
The evolution of the PS3 logo did not deviate from the original: the same structure, the same text, and the same color scheme. The only difference was the font, but even that was later standardized with smooth lines and rounded corners. The design for the inscriptions was personally chosen by Ken Kutaragi, the head of the developer company.
Font and Colors
The original PS3 emblem uses the Mata T-26 typeface, which was created by Greg Samata. It was once chosen for the 2002 Spider-Man movie (director Sam Raimi). The corporate palette, as usual, is restrained and consists of a classic combination of black and white.
PS3 color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |