PUBG Corporation LogoPUBG Logo PNG

The PUBG logo is businesslike and practical, which is unusual for an online computer game. Its identity is based on block letters, which are an abbreviation for the phrase “PlayerUnknown’s BattleGrounds.” Monolithic design and massive glyphs give a feeling of power, confidence, and strength.

PUBG: Brand overview

Founder:Chang Byung-gyu
Seoul, South Korea
PUBG is a South Korean company engaged in producing and supporting a multiplayer battle royale game. Its founder is Chang Byung-gyu. Time of appearance – 2008. It is based in Seoul and is a subsidiary of Bluehole Corporation.

Meaning and History

PUBG Logo History

The visual identity of the South Korean company is consistent. Her emblem both consisted of three lines and still consists of them. Even the rebranding, after which the content of the bottom row was completely replaced, did not affect the PUBG icon. After all, despite the update, the phrase has the same design style, the same typeface, and the same look as the previous inscription. In total, in the history of the PUBG corporation, two main emblems have become symbols of the online game of the same name.

What is PUBG?

PUBG is a South Korean company that develops multiplayer games of the same name. It has been in existence since 2008, when Chang Byung-gyu was founded. Now, this studio is part of the Bluehole Corporation.

2017 – 2018

PUBG Corporation Logo 2017

The first official PUBG logo came in 2017 with the release of the studio’s multiplayer game PlayerUnknown’s BattleGrounds. It was a business and strict symbol created exclusively from the text. The inscriptions were three-level, monochrome, and typed in different fonts. The top line was the largest: it contained large sans-serif block letters. However, they had side-protruding crossbars. They were longer than the standard elements, so they went beyond the vertical legs. Similar was observed in “P” and “B.” The capital glyphs consisted of thick lines with rounded corners.

In the second row was a horizontal rectangle with the word “Corporation” inside. The letters were printed, bold, grotesque. To the right and left of the frame were two miniature squares painted completely black. The third line was the parent company of the gaming brand: “A Bluehole Company.” The typeface of the glyphs was identical to that of the middle row, but the lettering had no borders.

2018 – today

PUBG Corporation Logo

In 2018, Bluehole’s parent company created the Krafton Game Union, which included its brands. The new service has modernized the emblems of all the studios it has united, keeping the old identity only for PUBG. But in connection with the structure reform, she nevertheless changed the bottom line. As a result, instead of “A Bluehole Company,” the actual inscription “Krafton Game Union” appeared to show what the video game development agency belongs to. At the same time, the designers left the old font. Left and right alignment has also been preserved.

The key feature of the PUBG logo is rigor and stability. While modernizing the identity (even after the rebranding), it retained its structure and style exactly, remaining as monochrome, businesslike, and practical as before. Therefore, its evolution is just a replacement of inscriptions.

Font and Colors

PUBG Emblem

The developers chose typefaces for the visual identity of the game creator, which, with a slight change, resemble the Flywheel Condensed Fat, Vintage Fonts Collection VFC Fantomen, and Bricked Bold fonts. Despite the gaming theme, the PUBG corporate palette consists of a classic combination of black (inscriptions, frame) and white (background).

PUBG Symbol

PUBG color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C