Publishers Weekly unveiled an updated logo as part of an extensive redesign of its visual identity. The magazine, established in 1872, began developing its new look in early 2024, aiming to refresh its appearance while staying true to its historical heritage. The new emblem was created by type designer Tal Leming, who combined respect for tradition with a contemporary style.
The previous version of the logo featured a glossy red square with a gradient, reminiscent of app icons. Inside were large, heavy letters “PW” with small serifs and shadows for depth. The full name “Publishers Weekly” was placed below the monogram, reinforcing the publication’s visual identity. Despite its status and recognition, the logo felt heavy and outdated, prompting the decision to change.
The new version employs a circular shape and a strict black-and-white palette, making the emblem appear sophisticated and prestigious. The letters “P” and “W” have become thinner and feature elegant serifs, lending the letters a sense of timelessness and refinement. Transitioning from a square to a circle has provided balance and a feeling of longevity to the design.
Particular attention in the updated version was given to a red decorative element—a stylized flourish. It adds vibrancy and a creative flair, highlighting the publication’s refreshed perspective. Whereas the old logo relied on gradients and three-dimensional effects, the new version embraces a simplified and neat aesthetic.
Unlike the previous logo’s heavy and conservative typeface, the new typography is light and expressive. Additional text has been removed from the main emblem, increasing its versatility for various applications.
In addition to the logo, the magazine’s overall typography has also been updated. The refreshed headlines blend literary sophistication with readability, while the body text maintains continuity with the familiar style used since the 1990s.
Thus, this update allows Publishers Weekly to retain its authority in the book industry while demonstrating its readiness to evolve and remain relevant in the modern environment.