The Quality Food logo symbolizes the company’s commitment to high production and supply standards. The emblem reflects the core values of freshness, naturalness, and quality that define the brand. The design incorporates elements associated with natural ingredients and purity, emphasizing the company’s dedication to the health and well-being of its customers. The color palette and shape of the logo evoke a sense of trust and professionalism, reinforcing the company’s reputation as a reliable provider of quality products.
Quality Food: Brand overview
In 2016, Quality Food, the brainchild of visionary entrepreneur Aseam Al Soki, emerged in the bustling world of the United Arab Emirates. Taking root in Dubai, this fledgling enterprise quickly built a reputation for providing high-quality fresh produce, meat, seafood, and ready-to-eat meals.
Over time, Quality Food has become increasingly deeply embedded in the UAE. The company is based on the principle of sourcing sustainable ingredients from both local and foreign sources. By 2020, the company’s logo adorned over 50 stores across the major emirates.
Sustainability, organic products, and local sourcing have become the foundation of the Quality Food philosophy. Adherence to these principles and a unique offering of salads, sandwiches, and homemade hot dishes have enabled the company to carve a niche in the market. These homemade culinary delights met the requirements of the rapidly changing rhythm of customers’ lives.
Quality Food is one of the top food manufacturing companies in the UAE. Its unwavering commitment to excellence and customer centricity has resonated in the industry. With Aseam Al Soki steering the ship, the company has ambitions to expand its presence in the fresh and organic food market beyond the UAE, targeting territories across the Middle East and the wider international arena.
Meaning and History
What is Quality Food?
It is a Canadian grocery store chain that offers residents of British Columbia, Alberta, and Saskatchewan an exceptional assortment of fresh produce such as fruits, vegetables, meat and seafood, and ready-to-eat meals. The chain offers many services, including a deli and bakery, emphasizing its commitment to the highest quality and excellent customer service.
2016 – today
The UAE-based fresh produce supplier chose a non-themed logo that doesn’t mention meat, seafood, or ready meals. Instead, the logo gives off a natural vibe thanks to a green leaf-like element. But it’s a designer’s interpretation of the initial letters of Quality Food. They are folded into a monogram, with the “Q” as the outer shell and the “F” as the inner detail. The text above is in the same soft style. All of the symbols are rounded, smooth, fluid, yet stylish.
The green “leaf” in the logo is quite a witty idea. At first glance, it seems fresh and healthy, but then you realize it’s the initials “Q” and “F” playing hide-and-seek. The rounded letters give the logo a friendly and casual look.