Quality Food Logo

Quality Food LogoQuality Food Logo PNG

Quality Food: Brand overview

In 2016, Quality Food, the brainchild of visionary entrepreneur Aseam Al Soki, emerged in the bustling world of the United Arab Emirates. Taking root in Dubai, this fledgling enterprise quickly built a reputation for providing high-quality fresh produce, meat, seafood, and ready-to-eat meals.

Over time, Quality Food has become more and more deeply embedded in the UAE. The company is based on the principle of sourcing sustainable ingredients from both local and foreign sources. By 2020, the company’s logo adorned more than 50 stores across the major emirates.

Sustainability, organic products, and local sourcing have become the foundation of the Quality Food philosophy. Adherence to these principles and a unique offering of salads, sandwiches, and homemade hot dishes have enabled the company to carve a niche in the market. These homemade culinary delights met the requirements of the rapidly changing rhythm of customers’ lives.

Quality Food is one of the top food manufacturing companies in the UAE. Its unwavering commitment to excellence and customer centricity has resonated in the industry. With Aseam Al Soki steering the ship, the company has ambitions to expand its presence in the fresh and organic food market beyond the UAE, targeting territories across the Middle East and the wider international arena.

Meaning and History

Quality Food Logo History

What is Quality Food?

Quality Foods, a Canadian grocery store chain, offers residents of British Columbia, Alberta, and Saskatchewan an exceptional assortment of fresh produce such as fruits, vegetables, meat and seafood, and ready-to-eat meals. The chain offers a wide range of services, including a deli and bakery, which emphasizes its commitment to the highest quality and excellent customer service.

2016 – today

Quality Food Logo

The UAE-based fresh produce supplier chose a non-themed logo that doesn’t hint at meat, seafood, or ready meals. Instead, the logo gives off a natural vibe thanks to a green leaf-like element. But it’s actually a designer’s interpretation of the initial letters of the word Quality Food. They are folded into a monogram, with the “Q” acting as the outer shell and the “F” as the inner detail. The text above is in the same soft style. All of the symbols are rounded, smooth, fluid, yet stylish.

The green “leaf” in the logo is quite a witty idea. At first glance, it’s something fresh and healthy, but then you realize it’s the initials “Q” and “F” playing hide and seek. The rounded letters give the logo a friendly and casual look.

Quality Food color codes

Kelly GreenHex color:#68a916
RGB:104 169 22
CMYK:38 0 87 34
Pantone:PMS 361 C
Shadow GrayHex color:#3b3b3b
RGB:59 59 59
CMYK:0 0 0 77
Pantone:PMS 447 C