The Random House Home logo reflects not only the name of this brand but also its essence. The designers have filled the emblem with bright colors in the same way as the company brings stories from books to life, shooting various entertainment shows, films, and cartoons based on them.
Random House Home: Brand overview
Founded: | 1983 |
Founder: | Random House |
Headquarters: | New York, United States |
Meaning and History
Speaking of the parent company, Penguin Random House appeared almost 60 years before the registration of a subsidiary film studio that produces video content based on the plots of novels. During the entire period of operation of Random House Home, users were presented with several logo variations. New options complemented the previous ones, making the logo more modern and friendly to the target audience.
What is Random House Home?
This is a subsidiary of Random House, which was engaged in producing films and TV series based on the plots of books that were released in the presented publishing house.
1983 – 1984
The original version of the Random House Home logo was introduced in 1983, almost immediately after the appearance of a subsidiary. However, this option lasted only a few months, after which a redesign was carried out. It was a lively and eye-catching logo in black and white. It consisted of two elements, namely the emblem and the verbal inscription located under the image. The emblem consisted of several painted houses located inside the square. The left part was conditionally divided into several horizontal lines. The brand name was made in two lines; on the top, it says “Random House,” and on the second – “Home Video.” The wordmark was in classic bold sans-serif typeface with thick lines. All letters in the name are capitalized, which adds confidence and strength to the logo, making it more attractive to the target audience.
1984 – 2006
The first redesign made the logo more elegant and modern. The layout of the elements remained identical, but the word inscription received a new font. It was a modern typeface with serifs and tall letters. Even though the bold type remained, the lines in the characters became much narrower, and therefore, in the eyes of users, they looked more convincing and confident.
The graphic part received a new color palette. If only horizontal lines were located on the left side in the first version of Random House Home, the space between them has become colored. All colors of the rainbow were used. The image of the houses has also become clearer.
1988 – 1989
In parallel with the previous version of the logo, another one was used for a short time. Here the logo was presented on a light purple background. The emblem occupied the central zone, while inscriptions made in white letters were presented above and below. It said “Random House Presents” at the top. The graphic part has not changed much but has become less elegant.
2008 – 2009
Before the closure of the Random House Home Video project, it was decided to return to the 1984-2006 logo. It was an identical logo variant, with a smooth font, serifs, and two-line wording.
Font and Colors
During the existence of the studio, several types of fonts were used. It was originally a classic bold sans-serif typeface. Subsequently, the most requested version from 1984-to 2006 used an elegant serif typeface with tall letters.
The logo is based on a black and white color palette. At the same time, in certain cases, all the colors of the rainbow are used, with the help of which the space between the horizontal lines is painted over. Thus, representatives of Random House Home indicated that they were ready to implement stories of various directions in video format.
Random House Home color codes
Red | Hex color: | #ff0101 |
---|---|---|
RGB: | 255 1 1 | |
CMYK: | 0 100 100 0 | |
Pantone: | PMS 1655 C |
Orange Red | Hex color: | #ff5013 |
---|---|---|
RGB: | 255 80 19 | |
CMYK: | 0 69 93 0 | |
Pantone: | PMS Orange 021 C |
Yellow | Hex color: | #ffd501 |
---|---|---|
RGB: | 255 213 1 | |
CMYK: | 0 16 100 0 | |
Pantone: | PMS 109 C |
Kelly Green | Hex color: | #00ac13 |
---|---|---|
RGB: | 0 172 19 | |
CMYK: | 100 0 89 33 | |
Pantone: | PMS 354 C |
Maximum Blue | Hex color: | #00b3ca |
---|---|---|
RGB: | 0 179 202 | |
CMYK: | 100 11 0 21 | |
Pantone: | PMS 7466 C |
Dark Magenta | Hex color: | #860094 |
---|---|---|
RGB: | 134 0 148 | |
CMYK: | 9 100 0 42 | |
Pantone: | PMS 254 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |