Rapport London, a heritage brand known for its high-quality watch winders, boxes, and accessories, has introduced a refreshed logo and visual identity. Designed by Signifly, the rebranding modernizes the company’s image while honoring its rich history and commitment to craftsmanship.
Established in 1898, the company has long been associated with elegance and sophistication. Watch enthusiasts worldwide celebrate its products for their exceptional quality. The updated branding aims to appeal to contemporary luxury consumers while staying true to the values that have defined the brand for over 125 years.
The new logo replaces the previous cursive script with a refined serif typeface, bringing a fresh sense of clarity and modernity. The serif font conveys sophistication and timelessness, perfectly complementing the reputation for creating elegant, enduring products.
A key addition to the logo is the phrase “London 1898,” a proud nod to the company’s origins. This detail highlights its deep heritage and reinforces its legacy of excellence in horology. Including this historical reference strengthens the connection to a long-standing tradition while appealing to consumers who value authenticity.
The design embraces a minimalist approach, simplifying the logo for better adaptability across digital platforms and modern applications. The clean lines and precise typography make the logo versatile, whether on packaging, e-commerce platforms, or promotional materials. This streamlined aesthetic reflects the focus on clarity and professionalism, ensuring a consistent and polished appearance.
The color palette remains anchored in black, emphasizing luxury, sophistication, and timeless appeal. This continuity ensures the updated logo is associated with the high-quality image built over decades.
Including “London 1898” adds depth and authenticity as a visual anchor that reinforces customer trust and loyalty. It’s a subtle yet powerful reminder of the enduring legacy in the luxury market.
This updated visual identity successfully bridges the company’s historical roots with its modern aspirations. The refined logo encapsulates the brand’s essence, blending tradition and innovation to appeal to today’s discerning consumers. By staying true to its heritage while evolving for the future, the company continues to set the standard for excellence in the world of horology.
