The online platform Reddit is designed for people who love to share information. It operates in a social network format with elements of a web forum and supports an electronic voting system for liked messages. The actual owner of the news site is the magazine publisher Condé Nast. The name “Reddit” means nothing – it’s just a play on words. It is formed from the consonant phrase “read it.”
Meaning and History
The main symbol of the platform is a funny and friendly alien Snoo. It was conceived and drawn by Alexis Ohanian, co-founder of the social network, registered under the nickname kn0thing. This happened in 2005 when he got bored in a marketing lesson at the University of Virginia. Arriving home, Alexis transferred the sketch from his notebook to digital format using an old jailbroken PlayStation Portable 5.0 console.
A little later, an aspiring artist finalized the sketch and then incorporated it into the official Reddit logo. So, the image of a smiling little man has evolved from doodles in the margins to the famous online platform’s symbol. The creator wanted to name the alien S’new (part of the phrase “what’s new”) but changed his mind and gave him a consonant name Snoo.
2005 – present
The news site’s first logo consists of two elements: a full-length Snoo and a Reddit caption. The original character has an oval head, semi-oval torso, semi-circular ears, legs, and arms. He also has a long antenna with a circle, which gives him an alien from another planet. The social media mascot is completely white, except for the orange eyes. Each part of the body is outlined with a separate black line. The creature smiles affably, emitting a desire to communicate and find new friends.
The word “Reddit” is on the right and is written in lowercase. Alexis Ohanian chose a bold font with rounded corners to showcase the friendly aspect of the social network. The dot above the “i” looks like a white circle surrounded by a black ring. This text mark appeared a long time ago but is still used in the online platform’s classic interface.
2017 – present
In 2017, a small redesign was carried out, leaving one head from the Snoo. She, as before, is painted white. The eyes and smile are the same color as the large orange circle that serves as the background. The inscription has become visually smaller. The small circle above the “i” resembles the alien eye from the first logo.
Font and Color of the Emblem
Every “Redditor” knows the mascot of his favorite social network – the sweet and good-natured alien Snoo from the alien race Snoos. According to legend, he flew to Earth to get to know people better, observe them, and communicate. The original character reflects the core values of Reddit: friendliness, openness, informational content, sociability. Moreover, it was born before the site appeared, and for a long time, existed in the form of a sketch. Alexis Ohanian included it in the logo for fun.
Interestingly, the social network allows users to edit the graphic part of the first logo freely. That is why Snoo is colorless – to make it easier for Redditors to create their versions of the picture for subreddits. There are only three restrictions here: the head must remain white, the eyes must be orange, and there must be no fingers on the hands.
Alexis Ohanian chose VAG Rounded for the logo. It lacks corners and serifs. Another distinctive feature of the Reddit caption is the circle above the letter “i”: it can be black and white or completely orange. All these nuances reflect the friendliness of the brand. The full palette of the emblem consists of three colors: orange-red (# FF4500), white (#FFFFFF) and black (# 000000).