Reunik, a brand dedicated to sustainability and innovative design, has introduced a refreshed logo and visual identity that underscores its commitment to eco-friendly practices and creative expression. The redesign captures the brand’s blend of style, environmental responsibility, and cultural influences.
The new logo takes a bold and unconventional approach, combining typographic styles into a cohesive yet dynamic wordmark. Each letter features distinct shapes and forms, reflecting individuality and transformation. Elements like the over-extended arm of the “r” and the subtle curl of the “u” add movement and energy, mirroring the mission to bring new purpose to recycled materials.
Typography plays a key role in the updated identity. The custom font balances playfulness and modernity, blending serif and sans-serif elements to create visual contrast. This mixture reflects the ethos of adaptability and reinvention, while the varied letterforms suggest flexibility and innovation.
The color palette features a vibrant orange background paired with black lettering, creating a bold and eye-catching contrast. Orange conveys energy, warmth, and creativity, while black adds sophistication and clarity. Together, these colors reinforce the image as a forward-thinking brand with a strong focus on sustainability.
A standout feature of the new branding is the monogram, crafted from the “r” and “u.” The fluid curves and bold lines make it both abstract and approachable, symbolizing the harmony of innovation and sustainability. This versatile design works seamlessly for smaller applications or as a standalone icon, complementing the full logo.
The broader visual identity incorporates elements inspired by Istanbul, a city that deeply influences the narrative. Illustrations of seagulls and cats, symbols often associated with Istanbul, add personality to the branding while connecting it to the roots. These cultural motifs are integrated into a clean, modern aesthetic, balancing heritage and contemporary design.
This redesign represents a pivotal moment, strengthening the visual identity and broadening its appeal. By combining striking typography, vibrant colors, and cultural elements, the updated logo captures the essence of the mission. It highlights the uniqueness of the products while reaffirming a commitment to sustainability and innovation, positioning the brand as a leader in creating a more inspiring and responsible future.
