Wild Thingz, formerly known as Just Wholefoods, has unveiled a bold rebrand that positions the company as a standout in the organic gummy candy market. This transformation reflects its dedication to offering natural, plant-based products while connecting with a younger, more adventurous audience.
The new logo is a striking shift from its predecessor’s minimalistic design. It features lush, foliage-inspired typography with thorny, vine-like details that bring energy and life to the wordmark. The textured lettering highlights ties to nature and a commitment to organic ingredients. The intricate, flowing design of the “Wild” text contrasts playfully with the bold, structured “THINGZ,” creating a dynamic balance.
The color palette enhances the natural theme with a vibrant green, symbolizing freshness and eco-friendliness. Black accents add contrast and depth, making the logo impactful across different formats. This combination reinforces the brand’s energetic and playful personality, appealing to a target audience seeking fun and authenticity.
The updated font moves away from the restrained style of the past, embracing an informal and lively tone that makes the brand approachable and engaging. This shift aligns with the company’s mission to stand out in a crowded market and attract consumers looking for unique and natural products.
The tagline, “No artificials. No apologies.,” underscores the brand’s core values. It reflects confidence in the quality and authenticity of its products while delivering a bold message that differentiates the company from competitors. This tagline is central to the rebranding, highlighting the commitment to transparency and integrity.
Compared to the understated professionalism of its previous identity, the new branding is unapologetically vibrant and daring. This evolution mirrors the transition from a general natural foods brand to a focused, high-energy challenger in the organic candy sector.
The rebranding captures themes of freedom, creativity, and a strong connection to nature. The distinctive visual identity makes the brand instantly recognizable, drawing in its intended audience. With this refreshed look, the company positions itself as a top choice in the natural snack market, offering products that are both healthy and full of character.
This bold rebrand highlights a commitment to innovation and a focus on meeting the preferences of a new generation of consumers who value bold flavors, natural ingredients, and standout design. The updated identity sets the stage for the success of the organic and plant-based candy market.
