The Rick And Morty logo is shaking in fear and horror, just like viewers of the late-night comedy adult cartoon series. The emblem, like a protruding inscription on a dark background drawn by a trembling hand, both frightens and attracts the viewer.
Meaning and History
Daniel James Harmon and Mark Justin Roiland are the creators of a series of colorful characters with a nihilistic philosophy. They met in the early 2000s at the Channel 101 Short Film Festival, where Mark was a member, and Daniel was the organizer. Harmon immediately appreciated Roiland’s work, calling it “sick and perverted.”
Their paths briefly parted ways until Adult Swim started a new project. The channel decided to involve Harmon in work, and he, not understanding anything about animation, called Roiland for help. They wrote the first script in 6 hours, without leaving the office, with no table or chairs. This is how the cult animated series Rick And Morty appeared with the simplest concept: the genius, sociopath, and alcoholic Rick Sanchez, together with his grandson Morty Smith, travel to the most distant corners of the world using a flying car and portals.
Roiland voices both characters. In addition to them, other members of the dysfunctional Smith family appear in the episodes, who have a cynical outlook on life. Depicting a strange postmodern universe, the sitcom’s authors made many references to science fiction, horror films, pop music, politics, and real people. The comedy show is filled with scenes of monstrous absurdity and an ironic, sad mood.
The show’s logo looks as crazy as the scenes in the plot. It debuted with the first episode in early December 2013. The authors stylized the show’s title using squiggly letters. The wobbling of the lettering, combined with the vibrant colors, is reminiscent of the hallucinogenic effect. And this allusion is not accidental, given the shocking humor of Rick And Morty and the dependence of the genius scientist Rick on psychoactive substances.
Font and Colors
The animated series has no graphic symbols other than text. But this is not required, as the inscription appears self-sufficient and, to some extent, conveys the essence of Rick and Morty. It is made in the same style that is used to depict the animated universe. Because of the wavy lines, it seems that this is something temporary, impermanent, like a mirage.
All text elements are drawn by hand, and the logo’s creators combined uppercase and lowercase letters without observing grammar rules. For example, both “R” s are in uppercase, although one of them is in the middle of the word “Morty.” The “N” in “and” also looks more like an uppercase than a lowercase. At the same time, the symbols vary in size and seem to hang in space; they are not aligned horizontally or vertically.
The inside of the lettering is colored blue, and the outside is outlined in green. To prevent the two bright shades from merging, thin black lines separate them. This color scheme has been in use since Season 1’s debut.



