The “Rick And Morty” logo shakes with fear and horror, like viewers of the late-night adult comedy cartoon series. The emblem, like a protruding inscription on a dark background drawn by a trembling hand, both frightens and attracts the viewer.
Meaning and History
Daniel James Harmon and Mark Justin Roiland created a series of colorful characters with a nihilistic philosophy. They met in the early 2000s at the Channel 101 Short Film Festival, where Mark was a member, and Daniel was the organizer. Harmon immediately appreciated Roiland’s work, calling it “sick and perverted.”
Their paths briefly parted ways until Adult Swim started a new project. The channel decided to involve Harmon, and he, not understanding anything about animation, called Roiland for help. They wrote the first script in 6 hours, without leaving the office, with no table or chairs. This is how the cult animated series “Rick And Morty” appeared, with a simple concept: the genius, sociopathic, alcoholic Rick Sanchez, together with his grandson Morty Smith, travels to the most distant corners of the world using a flying car and portals.
Roiland voices both characters. Other members of the dysfunctional Smith family also appear in the episodes, and they share a cynical outlook on life. Set in a strange postmodern universe, the sitcom’s creators made many references to science fiction, horror films, pop music, politics, and real people. The comedy show is filled with scenes of monstrous absurdity and an ironic, sad mood.
The show’s logo looks as crazy as the scenes in the plot. It debuted with the first episode in early December 2013. The authors stylized the show’s title using squiggly letters. The wobbling lettering, combined with the vibrant colors, evokes a hallucinogenic effect. This allusion is not accidental, given the shocking humor of “Rick And Morty” and the genius scientist Rick’s dependence on psychoactive substances.
Font and Colors
The animated series has no graphic symbols other than text. But this is not required, as the inscription stands on its own and, to some extent, conveys the essence of Rick and Morty. It is made in the same style that is used to depict the animated universe. Because of the wavy lines, it seems that this is something temporary, impermanent, like a mirage.
All text elements are drawn by hand, and the logo’s creators combined uppercase and lowercase letters without observing grammar rules. For example, both “R”s are uppercase, although one is in the middle of the word “Morty.” The “N” in “and” also looks more like an uppercase letter than a lowercase one. At the same time, the symbols vary in size and seem to hang in space; they are not aligned horizontally or vertically.
The lettering is blue inside, with a green outline. Thin black lines separate the two bright shades to prevent them from merging. This color scheme has been in use since Season 1’s debut.



