Robinson Helicopter Company Logo PNG
Robinson Helicopter Company: Brand overview
Founded in 1973 by aviation pioneer Frank Robinson, Robinson Helicopter Company has made its way into the aviation industry by producing reliable and innovative civilian helicopters.
In 1979, Robinson Helicopter Company introduced the revolutionary R22 helicopter. Its compact size, affordability, and ease of maintenance immediately made it popular with flight schools, aerial photographers, and private citizens looking for efficient transportation.
In 1992, Robinson changed the helicopter landscape once again with the introduction of the R44. Compared to its predecessor, the R22, this four-seat helicopter offered improved performance and increased cabin space.
In 2010, Robinson Helicopter Company reached another milestone with the introduction of the R66 model. This five-seat turbine helicopter brought unprecedented power, improved altitude performance, and increased fuel efficiency to the helicopter industry.
Meaning and History
What is Robinson Helicopter Company?
Robinson Helicopter Company has become a leader in civilian helicopter manufacturing. Based at the Zamperini Proving Grounds in Torrance, California, the company tirelessly develops a line of helicopters renowned for innovation, reliability, and performance.
Before 2001
2001 – today
A company that manufactures civilian helicopters uses a logo with a stylized propeller to emphasize its specialization. The propeller is depicted as actively rotating, constantly leaving behind white and yellow stripes – wide stripes. At the same time, two quadrants – the lower left and upper right – have been removed from the circle. The brand name starts closer to the center and is divided into two segments. The first line contains the word “Robinson,” and the second line contains the word “Helicopter Company.” The letters are in sans-serif font: they are flat and smooth. The lines are right-aligned.
The absence of two quadrants of the circle creates a feeling of dynamism and movement as if the propeller rotates and moves in space. The division of the brand name into two lines near the center of the design ensures that the viewer’s attention is drawn to both the name of the manufacturer and its specialization. The use of sans-serif fonts gives the design a modern feel, which fits well with the technological field in which the company operates.
